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How to start your own repair business. Detailed instructions. Business plan for a company for renovation and decoration of apartments

This article was written by me for private craftsmen, small teams and owners of repair companies who are experiencing a shortage of orders for apartment renovations or an unstable flow of orders (sometimes thick, sometimes empty).

I have been working in the construction field for quite some time in different areas, in particular, with the direction of repair and finishing of apartments/cottages, and, analyzing the requests I receive, I see that the situation for each person applying is the same, despite the fact that clients are from different regions and , often truly masters of their craft, caring for high-quality results for their customers.

Each of them is experiencing real difficulties in attracting customers. Word of mouth is unstable, Avito has stopped working, paid advertising (Yandex Direct, website and its promotion) are expensive, but the money is flowing out, and there have been no requests and still are not...

In this article I will share with you effective online methods of attracting clients to your repair business.

Remember! If some method does not bring you results, analyze why. 95% that you use ineptly this tool. We need to test different approaches, analyze the results, and test further. As soon as the result starts, think about how to strengthen it.

Video presentation:

10 offline ways to attract clients for apartment renovations

Before writing this material, I studied what others wrote on this topic. And I was surprised that there simply weren’t any decent, full-fledged materials. The same thing is rewritten from article to article...

Therefore, at the very beginning, I will provide a short list of offline methods (hackneyed, mentioned on the Internet) of attracting customers to the repair business. The effectiveness of one method or another varies and depends on the advertising message (offer), design, location, etc.

I cannot give any specifics on these methods, because... I specialize exclusively in attracting clients from the Internet. If any method interests you, look for details on its implementation on the Internet.

The methods are as follows:

• promotions and leaflets;
• advertising in entrances, elevators, on fences;
• cooperation with designers, architects;
• partnerships with companies in related fields (who have your target audience);
• advertising in regional print media (newspapers, magazines);
• word of mouth(this is “for dessert”, it appears when a reputation and satisfied customers are built up).

Now let's move on to the most interesting and effective - online ways attracting private orders for renovation and decoration of apartments.

How to write an advertisement for apartment renovation

Right now, go to Avito or any other bulletin board and scan the advertisements in the apartment renovation section, I saw this quiet horror:

What do you think? Impressive?

What do you think:

• Do ads with prices of 100-800 rubles look effective and realistic?
• Is it good to optimize ads for queries that users type (in particular, I typed “apartment renovation”)?
• Are the images of any ad catchy?

Of course, this is all subjective, but for the most part it doesn't work well.

I'll give you a few basic things you should know when composing (writing) advertisements for bulletin boards or printed flyers:

• Forget about general words, promises, “guarantees”. Almost all advertisements are full of this. Not only do they not believe in this, they don’t pay attention to it. Focus solely on what is really important to your customers. Remember what clients ask you in communication. What do they pay attention to? What are they afraid of, etc. And focus on this in your advertisements.
• Write briefly, clearly, to the point. Forget about “watery” and empty headings and texts. This does not work. No one will read “sheets” of text, especially if they are not formatted (not broken into paragraphs). Turn your ad into a set of clear talking points.
• The headline should catch your attention and make you click.. The headline should attract further reading of the ad. You must “hit” the potential client. To do this, you must know your audience and feel their pains and needs.
• Catchy announcement photo. Think about how you will stand out and what will help your ad be chosen and clicked on?
• Create a lot of ads and test them. Create at least 10 different ads with different headlines and announcement photos. Turn them on one by one and measure the result in the form of views and quality of requests. Enter the result in a table (Excel or Google Docs).
• The ad text must be written in the language of benefits. Forget about “quality building materials” and similar clichés. Turn it into “building materials with a written 25 year guarantee”, etc.
• Don't make mistakes in the text. Errors are a deterrent and dramatically reduce conversion rates. You immediately form a negative opinion about yourself.
• 1 service = 1 advertisement. If you are engaged in “repair of bathrooms”, you should have separate advertisements for “repair of combined bathrooms”, “repair separate bathroom", "combination of a bathroom", "repair of a toilet 1.5 sq.m." And in every special case You must tailor the description to the specific service. If possible, indicate prices for ready-made solution- do it.
• Enter your real name + add a personal photo. You want people to believe you and pay money in the future. So don't hide. Remove the distance between you and the client. Show that you are a real person.
• Do not replace the service description with a link to a site with this description.. Take the time to write an ad for the bulletin board. You will lose the lion's share of your audience by posting links to third-party resources instead of posting a description here and now.
• Use keywords in advertisements. In the title and text, organically include phrases related to your ad.
• Respond promptly to requests. Be it personal messages in your personal account or calls via SMS. Stay in touch and don't freeze.

Where to place an advertisement for apartment renovation (bulletin boards)

Method 2. Avito.ru

Essentially a free method with the opportunity to buy a variety of advanced packages with advertising functions (highlighting in search results, raising, etc.).

Register and post your ad in the “Services” section. Make it as selling as possible in the sense that:

• show the benefits of your offer;
• handle the most common objections;
• answer the main questions that come up;
• show the high value of your offer;
• Give examples of your work.

Method 3. Exchanges for orders for apartment renovations (aggregators of repair services)

I have made a selection of such exchange platforms for you. Register, fill out your profile efficiently, find opportunities to increase the impact of your account on a specific site. Earn money good rating and go ahead!

19+ exchanges of orders for renovation and finishing of apartments (aggregators):

Method 4. Social networks (Vkontakte, Facebook, Instagram)

Focus on photo publications (examples of work from real objects) describing what you do, how you do it, why you do it. All these nuances will show your potential customers your professionalism and attention to detail, this is very important.

For promotion use:

Each method works and brings clients. We just take it and implement it!

Method 5. Global and local company directories

Global catalogs are usually either a separate section of a large portal or a separate portal.

There are both general thematic ones (i.e., divided into various thematic categories, including “apartment renovation”), as well as specialized ones, where exclusively construction sites are hosted.

Usually all directories are linked to a region.

However, also pay close attention to local and regional directories.

For example, in Moscow, districts have their own forums and catalogs. Place yourself in them.

Or, for example, you are from the city of Lyubertsy in the Moscow region, they have their own resources with catalogs. Placing them on them will give maximum effect.

Below I will give several TOP free resources for placement, both general thematic and purely construction ones.

5 general thematic company catalogues:

You can collect other catalogs by entering the request “ company directory add website” and the like.

5 construction company catalogs:

You can collect other construction catalogs by entering the request “ directory of construction companies add website”, “construction company catalogs”, “construction site catalogs" etc.

Method 6. Regional thematic forums

Create an account on the forum, fill it out and help inquiring potential clients, answer their questions. Do not engage in aggressive advertising, it will only alienate you or you may simply be banned for violating the rules of the site.

This method is not fast, but takes a long time. Make it a habit to monitor new topics every day or every other day and respond.

Method 7. “Mom” forums

This method is not entirely honest and consists in the fact that you find forums where topics of “scammers” or generally unscrupulous repair teams are discussed.

You register under the guise of a “local” forum member, make a dozen posts in different threads for naturalness, and then share your invented, but as realistic as possible, story of unsuccessful cooperation with a private team that took the money, did nothing and disappeared.

As a result, I had to contact the company based on the style of work I liked, etc. and so on. Surprisingly, they did everything clearly, the workers were clean, cleaned up after themselves, polite... They gave a guarantee... The main thing is NOT to write the name of the company =)

Method 8. Virtual tours, panoramas

The method works great in this niche! Ideally, make identical panoramas BEFORE and AFTER, as well as virtual tours for the website (displayed on mobile phones) and on Facebook.

With their help, you can show all the beauty of the renovation, what potential clients love.

Yes, this needs to be done for every project and it is an additional expense (although I prefer to call it an investment), but it will ultimately work for you.

Method 9. Youtube channel with thematic videos

We notice that, starting last year, people began to contact us much more actively after watching Youtube videos. At the same time, one feels that the line of mistrust has been completely or almost completely destroyed.

Therefore, become bloggers! Write down useful videos, answer questions from current clients (they are repeated by most, if not all), promote your videos!

The faster you start, the more targeted views you have, the greater the “exhaust”.

Method 10. 2-step sales

Despite the fact that this has already been talked about for several years, 99% do not implement it, hiding behind distrust (in fact, laziness) in this “action”.

What is two-step selling? This is when, at the first stage of dating, you offer a potential client something valuable for free in exchange for his contact information (usually an email/phone number).

To be free, to be actively downloaded, it must have a very high value for a potential client. It should “hit” right at his core pain.

As an example, I will give “hackneyed” topics - “ How to save up to 30% on apartment renovation!" or " How to distinguish an unscrupulous contractor and save hundreds of thousands on repairs!”

But subscribing is half the battle! Next, your task is to build trust between you and the potential client, to remind about yourself until the decision is made. A conversion action can be to call a surveyor to the site and develop a repair estimate.

Method 11. Yandex Direct for apartment renovation

This is probably the most known method, which almost everyone tried, but at the same time, brought disappointment to 97% of those who tried it.

However, seeing how those who failed set up Direct, I don’t see anything surprising in this.

Important! Recipe for failure: Add 10 words, create 1 ad for them, set a bid per click and deposit money into your account...

Yandex Direct, when used correctly, gives very cool results both in Moscow and in the regions.

Important! In Moscow, the minimum cost of an application for apartment renovation is 250 rubles.

However, to achieve this result, you need to work closely both on advertising and on the site itself. You must understand that the conversion to an application and its cost directly depend on your proposal and portfolio.

Yandex Direct has whole line tools:

• (in search results on Yandex);
• (on information sites);
• (return of visitors who meet the conditions you require);
• Audience (show advertising to a database of potential clients collected, for example, using two-step sales);
• Hyperlocal search (show advertising to the audience according to certain rules in the desired geo-location).

8 stages of setting up Yandex Direct:

1. Competitor analysis;
2. Studying your potential clients;
3. Collection and development of basic key phrases, from which we will subsequently collect a wide range of queries (in other words, parse);
4. Parsing, cleaning, ungrouping requests;
5. Writing selling advertisements;
6. Setting up web analytics and;
7. Uploading advertising campaigns (AC) to your Yandex Direct account + setup;
8. Managing advertising campaigns after launch, finalizing and optimizing advertising campaigns.

Method 12. Google AdWords

This channel is not yet so widely used in RUNet due to its greater complexity, but in some cases it is more profitable and cost-effective than Yandex Direct.

Google Adwords has a huge range of tools for displaying ads for a variety of conditions.

To describe them, you will need a separate huge article or a mini-book of more than 1 dozen pages.

But, since I want to give you benefits within the framework of this article, I have made for you a selection of articles on third-party resources, which I recommend for study:

And finally, a few tips on what audience interests you can advertise on:

• competitors;
• residential complexes in the area;
• developer;
• etc.

Method 13. SEO promotion of a website for apartment renovation

Perhaps the most profitable way to attract potential clients. Keep in mind that by promoting your own site, you are investing in your tool.

You can promote your site either independently or with the help of specialists (the main thing here is to find someone who is responsible and cares about your results and not to fall into the hands of a streaming agency that “cuts” money from gullible clients without producing results and without carrying out any work aimed at your achievement of results).

The main thing to remember is that such a specialist will not work for the price of a streaming agency! There are exceptions, of course, but they are exceptions!

So, what work needs to be done on the site in order to become a leader in the niche:

• analyze competitors in Yandex search results (we use the Megaindex service);
• collect a semantic core(a list of search queries by which people are looking for a solution to their problem and which you are solving);
• clean and ungroup collected queries, so that the result is a group of requests, for each of which a separate site page will be created (for working with the semantic core, I recommend KeyCollector and keys.so);
• create a competent website structure based on the resulting groups of requests;
• draw up technical specifications for the text based on an analysis of the current Yandex results;
• write text according to the compiled technical specifications (we use a text exchange
• regularly analyze site positions by search queries (we use the services TopInspector and SeoLib);
• install CallTracking and work with your client base in CRM (we recommend simple system all in one LPtracker and more advanced ROIstat)
• conduct site analytics on a regular basis using Yandex Metrica/Google Analytics.

Method 14. Selling website for apartment renovation

I recommend having a website and constantly working to improve, fill and promote it. A website is your asset, which, with the right attitude, grows and grows your business, attracting the clients you need on autopilot!

Method 16. Analytics and strengthening of effective channels

I recommend using Yandex Metrica, because... it is easier to understand and has, on this moment, a very serious functionality that allows you to conduct good analytics and identify problematic aspects of a website or advertising campaign in order to correct them.

conclusions

To beat most of your colleagues in the industry, you just need to start doing a little every day!

Start implementing what I have listed one by one, step by step. And very soon a trickle of potential clients will come to you on an ongoing basis with progression.

Your task will be to “fine-tune” the strategy for attracting and filtering the incoming flow of applications, as well as to do one action every day according to the planned plan.

It sounds simple, but it is true!

Let me give you a simple analogy: if you carry out specific renovation work at the site, then in X days (substitute what is needed depending on the complexity of the repair) - the repair will be completed! If you purchase materials and postpone repair work, the room will remain without repair.

For renovation of apartments and other premises, please contact us!

PS. Write in the comments whether this article was useful to you and what you would like me to write about next time!

The construction business has been and remains one of the most profitable. No matter how expensive the land on which a new house will grow is, and no matter how much inflation increases, it will still be profitable for you to build and sell apartment buildings. Naturally, the business of finishing and renovating apartments is also considered one of the most profitable. He was, is and will probably be as long as our civilization exists.

A business for which competition is no obstacle

Experts in this field are confident that while housing is being built, sold or exchanged, companies engaged in repair and finishing work will be insanely profitable. Just think about how inexhaustible this market is.

After all, in addition to the newfangled trend of renting out new apartments for self-finishing, there are thousands of apartments classified as secondary housing that need at least “cosmetics” at least once every 7 years.

At the same time, only a few owners decide to glue wallpaper and re-lay linoleum themselves. The lion's share of Russians prefers to turn to a specialized company for help. Thus, the business of finishing and renovating apartments is always relevant. There is enough work for everyone, even despite the high level of competition.

How is it coated with honey? Why do many people strive to open an apartment renovation company?

Let's figure out why this line of business is so attractive? Firstly, the fact that it is customary to make all payments here in cash, and secondly, you may not pay taxes, since the tax authorities simply have no way to really assess the volume of work performed.

Thus, there are a lot of loopholes to hide true income. We in no way encourage you to do this. Taxes must be paid. They are not so great, but the consequences of concealment can cause a very significant blow to your pocket and spoil the company’s image.

And yet, many careless companies operate in this market using “gray” schemes. Sometimes some organizations, having all the necessary permits, still carry out their activities as if “the old fashioned way,” that is, without proper ordering.

So that finances don’t sing romances

The second positive point is the relatively low threshold for entering this field of activity. At the first stage, you can get by with just $10,000. This money will be distributed for the following needs:

• for paperwork and obtaining a license approximately $3,000,
• for the purchase professional tool for repairs and finishing – $5,000.
• to buy a used car - about $2000.

As you can see, the investment is really small. The main expenses are associated with the need to open an apartment finishing company and buy tools to carry out the work. It is not necessary to have an office in the center of the capital with pretentious flags and long-legged secretaries. At first, you can get by without renting a room at all.

The most important thing for you is to recruit staff good specialists and solve the problem of how to find a client for apartment renovation. Olyt shows that almost all customers (80% to be precise) seek services based on recommendations. Therefore, we advise you to place the main emphasis on the selection of excellent personnel and truly high-quality performance of all work. Only in this case can you dream of luxurious offices and multimillion-dollar earnings.

What services are provided?

Clients, as a rule, turn to order an economy class renovation (with a claim to luxury, but carried out inexpensive materials), cosmetic (wallpapering, painting, etc.) and luxury (here the customer’s imagination is not limited in any way).

The latter type of work is considered one of the highest quality and most expensive. It can cost approximately $100-150 per square meter. As part of this renovation, the walls are leveled. They are covered in several layers special material, and then sanded until perfect surfaces are obtained.

Two- and three-tier structures made of plasterboard with ornate shapes and dazzling shine of soffits can be installed on the ceiling. Needless to say that only the best European materials are used in the work?

What if it's cheaper??

One level below renovation is underway economy class. It requires significantly less financial and time costs. Such repairs can cost approximately $80 per 1 sq. m. m. Due to what can the price decrease? First of all, due to the lower labor intensity of all operations.

So, for example, not the entire wall can be leveled, but only part of it (20 centimeters above and below), this creates an illusory appearance of geometry of the correct shape. Finally, cosmetic work is considered the cheapest. They are valued at no more than $40 per sq. m. m. The maximum that a construction and finishing company can do is remove the old wallpaper, stick new ones, whitewash the ceiling and, if necessary, complete or partial replacement tiles

Now about timing and profitability

In order to make a high-quality and complete luxury renovation in an apartment with three rooms, it takes about three months. But this is provided that the company has the necessary staff of highly qualified employees who will do everything conscientiously and quickly. In practice, this work can take up to six months.

And the point here is not only that specialists may not be of the same level as previously stated, but in the peculiarities technological process. Some operations are performed in strict sequence one after another and with certain temporary pauses, which allow the materials to dry properly and strengthen. In order for everything to go smoothly, the company draws up a business plan for renovating the apartment, which is then agreed upon with the client and approved.

Instructions

The process of attracting clients must begin with determining who is yours. It is necessary to determine where he lives, how old he is, what he reads, what he eats, social characteristics, cultural preferences, income level, etc. This makes it possible to understand where to look for it.

Every city has newspapers for advertisements with suitable sections. Order a couple of advertisements in newspapers with large circulations and wait for the results. If you receive a call, you can safely order further. If there are no calls, look for other magazines and newspapers.

Look for a friend on the website “in the Circle of Friends”. The principle is the same: registration and search.

Place advertisements about your company’s activities both on bulletin boards where organizations similar to yours are published, and on resources where your clients are located. The more ads you publish, the higher your chances of success.

Video on the topic

A good master is worth his weight in gold. After his work, you want to be happy, and there is no feeling that money was thrown away. But how to find one masters For finishing apartments? What to look for when choosing, and is “expensive” always a synonym for “good”?

Instructions

Determine how much you are willing to pay for finishing.

Ask your acquaintances, friends, colleagues if they know a good masters, find advertisements in newspapers or on the Internet.

Choose the one that offered the most favorable price-reputation ratio.

The services of craftsmen from a construction company may cost more, because it needs to pay for the office, taxes, the work of its managers, and similar expenses that are not related to you. Hire masters from this point of view it will cost less, and here you need to carefully look at who you hire. There are several signs of a professional, besides reviews from satisfied clients: - a good one will not ask for a price less than average price for similar work around the city;
- the specialist will not name the price until he sees with his own eyes what he will have to do;
- a professional has his own tools - a drill, wire cutters and all other necessary things, so you should be wary if he negotiates with you about your tools;
- good master must be punctual, so if he is late for a meeting to draw up a contract, he may be late for the delivery of finishing work.

Although the essence of the work does not change: the organization finishing works, calculation and purchase of materials, search for workers, maneuvering between the wishes of the customer and one’s capabilities. The main difference between renovation and construction is that you work for yourself., at your own peril and risk under the contract. You must have your own individual entrepreneur, LLC, or at least have sources of orders and a certain reputation in order to start working - even if on your word of honor to begin with.

Your own finishing team - where to start building a business

Some new buildings are handed over with finishing, but municipal finishing, as well as landscaping of the territory, is done by the same builders on a salary; there is no opportunity to earn a lot there. It’s a completely different matter when your team is hired by a private owner to finish a newly built empty concrete block or renovate his apartment.

Where can a finisher get his first order?

No one starts working for themselves right away for two simple reasons:

• you don’t have experience - you won’t be able to do anything efficiently and on time;
• you have no experience - no one will simply give you an order for finishing.

Moreover, you can invest in advertising, constantly answer calls and not receive clients - after all, they have a choice when they search using advertising. Or you can make someone’s apartment look good once and receive a constant flow of people who will come to you and listen to you with an open mouth as a specialist. A person who has a recommendation from friends always receives more trust than a foreman from the outside - pure professionalism may be the same or even lower. The client does not understand the specifics of construction, he only focuses on the sources of information available to him.

How to get your first experience?

All practicing foremen have a different answer to this question, but they have one thing in common - experience must be practical. Private customers do not trust education without experience; moreover, many foremen do not have specialized education! Someone got their first experience by experimenting with renovations in their own apartment, then helped a neighbor, and then received the first orders through word of mouth, and there are many such foremen. Some started as a laborer at a construction site, rose to become a foreman and got tired of plowing for pennies “for their uncle.” Some received specialized education and worked as a construction foreman, or studied municipal finishing.

To take on your first independent object , you, as a foreman-finisher, must have experience “from start to finish” on all fronts of both rough and fine finishing.

If you think that you can simply hire qualified workers, advertise, draw up an estimate for the customer, and they themselves will figure out how and what to do - you are deeply mistaken. A worker who knows what to do in a turnkey apartment inside and out is a master who will assemble his own team and will not work for you, it is not profitable for him.

The workers know their area of ​​work: one - painting, plastering, priming, another - electrician, third - plumbing, and so on.

Your task is to check the quality of their work, and for this you need to know the right technology, and what should ideally be the “output”. It is not the worker who should teach you how to set up beacons, but you who should “poke his nose” into the curvature that the level shows. It’s not the worker who should answer the client’s question about which wall paint is best to buy - you should know everything about the properties of the paint and give professional advice which one is better and cheaper.

You must be able to draw up an estimate yourself, immediately give an approximate estimate of the cost, based on the area of ​​the apartment and the wishes of the client, clearly explain what your responsibilities are for this price, so that there are no complaints later: “ Why didn’t you assemble the kitchen, and should I pay extra for installing the door?" and so on. It is better to spell out all the points in detail in the contract to avoid disputes at the stage of acceptance of the work.

Foreman girl

The more understandable information you give the client than more options you will “chew” their pros and cons; the less you tug at him, the more he trusts you, the fewer complaints there will be and the more positive recommendations to friends and acquaintances. And, of course, it must be done well - after all, the apartment presents itself when a person invites friends for a housewarming party. If you do really well, they will take your contacts even without the owner’s initiative.

Business management and team management

Usually there are 3-5 people in a team. If we are talking about a super-economy renovation option, then it could be one “jack of all trades out of boredom”, usually a guest from Central Asia. The quality in this case can be either a blunder or good - it depends on his personal qualifications. As a rule, large teams assemble when there are a lot of orders, and start with small ones on recommendation; often a good master starts by doing all the finishing and rough finishing myself.

Here it is important to grasp the economic component and correctly balance

If you don't hire enough staff, you'll miss deadlines or deliver poor quality work.
If you hire a lot of people, but you can’t provide them with work, they will run away or you will go broke paying for downtime.

In a real full-fledged finishing team, where there is an electrician, a plumber, a plasterer and an auxiliary worker, the foreman does not do any physical work at all - he only looks for clients, purchases materials, draws up and reports on estimates and checks the quality of work. In general, the foreman here acts as project manager, and not as a builder. If you are not a businessman by nature, you will not succeed in this field.

It will be of great help to have your own work car - a station wagon, a “heel” or a Gazelle - a “workhorse”; you will have to transport people and cargo from site to site.

On practice a young entrepreneur, in order to survive in the repair business, will have to set prices lower than competitors and do everything at lower costs. This means that the team will have 1-2 guests from Central Asia, whom the foreman will force to work seven days a week in extremely harsh conditions.

What you need to get started

And you will need:

• buy a complete set of tools;
• provide registration and work patents to your migrant workers;
• pay for their arrival and arrange a meeting;
• organize food, life, treatment and hygiene of workers;
• make and place advertisements, be constantly in search of customers;
• know all the prices for building materials in order to buy cheaper.

Orders are easy to find directly in a new building, when you have already taken one object and are simply communicating with a bunch of owners who have just received the keys. Let's not talk about word of mouth and recommendations, let's consider a professional approach to advertising in the field of repair and decoration.

Sketching a business plan - revenue, expenses, profit

We cannot cover all aspects of business in a single article. The foreman as a manager and businessman can choose different niches- economical renovation, middle segment or turnkey work.

In 2015 in Moscow, prices for finishing are as follows: :

economy class finishing: from 4000 to 6000 rubles per square meter;

middle segment: 7000 - 15000 rubles per 1 m2 ;

expensive turnkey renovation: from 15 thousand rubles and above.

Thus, the proceeds from finishing studio apartment will be 120-270 thousand rubles in the economy segment. Two-room apartment - 180-420 thousand. Treshki go from 250 thousand to a million rubles.

Time-based work in one apartment It will take 1-4 months, depending on the professionalism of the team and the number of craftsmen.

Workers from Uzbekistan, Tajikistan, Ukraine, and Belarus ask differently. In Moscow, you can focus on 25-40 thousand rubles per month.

2 workers is a minimum of 50 thousand per month just for wages. We are not talking about any taxes, to be honest, how this is done in practice. In the beginning, the main thing is not to “burn out.” Often it is the foreman who pays for flights (and tickets to Uzbekistan are not cheap), treatment of workers, food for the team, etc.

By taking one apartment, you can not only not earn money, not “recoup” the costs of tools, but also “burn out” - as in any business. That's what it is distinctive feature work for yourself.

If you undertake to work for the minimum price, pay workers monthly, then your task is to take on as many objects as possible for work. 2 workers will make one apartment for at least 2 months, you will give them 100 thousand rubles, all that remains is for current expenses (transport, tool depreciation, food, etc.) at best. Most likely, you will go into the red, so no one works below 4,000 rubles per square meter; even with established business processes, it is very difficult to make a profit at such a price.

The more rooms in the apartment, the more profitable it is for the finishing foreman. After all, payment goes for square meters, but the work is of the same type and is done faster than many small ones various works in a small studio apartment, for example. You should try to take several objects in one entrance, this also significantly saves time resources.

How much can you earn by finishing apartments?

As in any business, you may not earn anything except debts and headaches, but if it goes well, you’ve got recommendations and broken into the expensive segments of the apartment renovation market, you can earn from a hundred thousand to a million rubles a month, everything is individual here.

If you take a “jack of all trades” finisher who works alone and takes on everything, then to calculate his income, it is enough to divide the cost of the object by the period of work in months. Roughly speaking, this is 200-400 thousand and three to four months, that is, your salary will be 50-100 thousand per month if you work in difficult conditions without days off and have a sufficient number of clients.

So it would be beneficial to delegate work, if only there were objects. For example, a brigade takes 3 large apartments and rents them out in 3 months, that’s a million rubles or more in the foreman’s pocket, 300 thousand a month.

Personal experience

Correspondent IQ Review I recently finished renovations in my apartment in a new building and watched the work of the foreman from the sidelines. A lot of conflicts arise due to misunderstandings on any basis. Mutual claims often break out over the quality of work, prices, what is needed or unnecessary in different cases initiatives of the parties. For example, you buy a bathtub while there are discounts, but there is nowhere to put it, it interferes with the work of the team. They promise to do it in two months, three months pass, you see that barely half is done, and everyone feeds you “breakfast” while you pay for rented housing.

Not every team can quickly respond to emergency situations. The worker gets sick or quits, the work stops, the customer suffers, the foreman listens to all complaints.

Defects in quality can be costly - a wire forgotten under the floor or a crooked wall threatens with alterations at the expense of the foreman, which can cost more than the potential profit, because the materials are not cheap.

In general, the work is very dynamic and nervous, the results are unstable. To make money in this business, you need an established mechanism - a stable team, a stable influx of clients, good quality, streamlined work process. All this comes with experience.

And experience is gained through months and years of hard, thankless work. Working as a finishing foreman will be possible for those who really dream about it. If you dream of easy money, it is not here, despite the high price tags.

• Approximate data:
• Monthly income – 330,000 rubles.
• Net profit – 119,000 rubles.
• Initial costs – 380,800 rubles.

Payback – from 4 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for apartment renovation services with calculations.

The company is engaged in apartment renovation. Apartment finishing services are provided, major renovation. The organization does the work different levels, but mainly targets the middle class. Please note that this business plan is not designed for large company, but for aspiring entrepreneurs.

Market analysis

Apartment renovation services are a fairly profitable enterprise. In many cities, the niche is not overcrowded, and entry to it is free. This opens up excellent prospects in this matter. Firstly, the costs will be reduced to wages, because the client can buy raw materials independently or pay separately. To these expenses you can add funds for advertising. The remaining categories of costs can be considered insignificant.

In this business, it is very important to understand what you are working with. Ideal option This will be the case if a private entrepreneur has worked in this area of ​​business, knows the prices, the required quality and sequence of work, and understands how the service should be promoted.

Most often, such enterprises are opened by former workers who decided to try their hand at sailing on their own.

Remember that the two most important criteria are the quality of services provided and advertising. Moreover, the second aspect influences success no less.

Even in developed cities there are no large organizations involved in repairs. More precisely, there are very few of them. It is possible to get benefits from a large enterprise, but costs rise and often reduce profitability. Therefore, the main competitors will be small firms. The difficulty is that it is quite difficult to assess their influence on the market. Many today work in the gray segment of the market; their activities cannot be tracked in any way. Needless to say, many do not have their own offices at all.

How can you conquer the market? Quality and promotion of services. Active advertising will become the main driver, but more on that a little later.

It is quite difficult to create a specific buyer persona. Today, many people use the services of such repair teams. These are not necessarily people with great income. Although, it will be possible to receive large orders from them. Therefore, it is worth organizing your work in such a way as to attract the attention of people with average and high income levels.

If we talk about age, then most often people under the age of 45-55 turn to such offices. Older generation As a rule, he does the repairs himself. Pensioners often simply do not have enough money to use such services.

SWOT analysis

Creating own organization, it is necessary to assess the internal and external factors affecting the operation of the business. Impacts external environment cannot be changed, but many consequences can be avoided, and opportunities can be used for good. TO external factors include:

1. Possibilities

• Free entry into the market.
• Different price categories.
• Mobility of own production facilities.
• Possibility of optimizing your own production.
• Possibility of applying favorable tax regimes (STS, UTII).
• Excellent opportunities to expand your own business.

1. Threats

• Average level of investment (due to the high cost of professional tools).
• The service is not an essential commodity.
• No guarantee of a constant level of demand.
• Inconsistency of orders (possible blockages or, conversely, lack of objects).
• High level of competition.

You can and should work with internal factors. These include:

1. Strengths:

• Providing quality service.
• Providing guarantees for work performed.
• Acceptable cost of work.
• Qualified personnel.
• Quality tools.
• Short terms of work.
• Providing a wide range of services.
• Well-developed marketing and pricing strategy.

1. Weak sides:

• Inexperience.
• Lack of client base.
• Zero business reputation.
• Difficulty in finding qualified personnel.
• Lack of personnel training programs.

Based on the analysis of internal factors, the organization can follow one of the following paths:

1. Strengthen your own capabilities thanks to positive aspects, use them as a competitive advantage.
2. Try to deal with weaknesses.
3. Minimize the consequences arising from the presence of weaknesses.

Opportunity Assessment

Demand in this industry is difficult to estimate. Its peak occurs from April to October. But the rest of the time the value of demand does not fluctuate much. Its influence can be reduced with the help of a good advertising company and a permanent customer base.

Work will be carried out according to the following schedule:

Total: 58 hours per week. Per month: 252 hours.

Remember that according to the Labor Code of the Russian Federation, an employee cannot work more than 40 hours weekly. In order not to hire additional people, you can register each of them as part-time workers, so that everything on paper complies with the law. Then each worker (namely finishers and tilers) will have a rate of 1.45. If this option does not suit you, you can arrange overtime or work on days off.

Thus, there will be one shift. You don't have to break up your work across multiple teams. This will improve the quality of work and increase the level of responsibility.

After developing a client base, you can think about expanding and increasing the number of teams. It will also be possible to hire a foreman rather than deal with these matters yourself. Soon you should think about a secretary or deputy who will be involved in selecting clients, calling, and advertising. The foreman can take on the responsibilities of checking the work and agreeing on the plan of services provided with the client. Additionally, you can offer a service for the purchase and delivery of materials, having previously agreed with any organization on the wholesale supply of raw materials.

Organizational and legal aspects

1. or . OKVED codes that can be used:

• 45.25.5 - Production of stone works;
• 45.31 — Electrical installation work;
• 45.32 — Production of insulation work;
• 45.33 — Sanitary work;
• 45.42 — Carpentry and carpentry work;
• 45.43 — Installation of floor coverings and wall cladding;
• 45.44 — Production of painting and glass work;
• 45.44.2 - Production of painting works;
• 45.45 — Production of other finishing and finishing works.

Remember that one main OKVED code must be selected, the rest must also be indicated.

1. This type of activity no need to license.
2. Apartment renovation according to OKUN (All-Russian Classification of Services to the Population) is a household service. Therefore, an entrepreneur can use not only, but also. Please note that UTII is provided only for the provision of services to individuals. If you will be renovating apartments converted into commercial real estate, for legal entities, then you will need to switch to the simplified tax system. You can also obtain a patent and receive certain benefits and privileges. But this will increase the initial costs. You can use the simplified tax system “Income” 6% or the simplified tax system “Income minus expenses” 6-15% (the rate is determined depending on the region).
3. None permitting documents no need. It is very important to take care in advance of drawing up contracts, acceptance certificates and other documentation that will not only confirm income, but also protect you from dishonesty of customers.
4. Make a detailed price list that will help the customer navigate.
5. It’s better to get a stamp, especially since today there are many online programs that allow you to track and manage funds in your bank account.

Marketing plan

Pricing strategy: Do not underestimate the cost of work. Firstly, it can reduce the profitability of the enterprise to nothing. Secondly, such a move may completely scare off potential clients. In this business, people most often associate the price of services with their quality. It is worth considering setting the average market price. If you are confident that there will be clients in a higher price segment, and the quality of work is at the same level, then you can set the price above average.

“You shouldn’t put your eggs in all baskets at the same time.” Firstly, this approach will cost a pretty penny. Secondly, an advertising company in the field of repair services has its own specifics. It is worth studying this market in more detail and choosing those types of advertising that have the greatest impact on potential consumers. These include:

• Posting advertisements.

This type is considered the most effective way attracting clients. If possible, they can be posted throughout the city. It is especially necessary to bypass new buildings or facilities under construction. Mostly such advertisements should be posted directly on entrances or inside them.

• Advertisements in newspapers.

It is worth placing them in all well-known city newspapers. The cost of such advertising is low. It is very important to appear in newspapers regularly. Weekly announcements will remain in memory; if necessary, a person will look in the newspaper and find the phone number he needs.

• Internet advertising.

This can include maintaining your own website (better). Moreover, it needs to be filled to the maximum. Make a price list, tell about your craftsmen, show examples of work (preferably with videos and customer reviews).

• Word of mouth.

This is a free form of advertising. It is impossible to control it directly. But the quality of your work will ensure the receipt of new orders. You can also give out your business cards to satisfied customers. This type of advertising begins to operate, as a rule, after the first 5-10 orders. If, of course, the quality of your work is at top level. Even if something is done wrong, you need to try to correct the shortcomings and satisfy the customer’s requests as much as possible.

Don’t forget that the most important thing is the systematicity and correct focus of your advertising.

Calculation of projected income

Production plan

As such, no room for work is required. At first, you can meet at the customer’s premises, especially since you still have to evaluate the apartment, draw up a plan and estimate. As a last resort, you can always use renting a room. Of course, when the organization becomes famous, has a client base and the entrepreneur wants to expand his activities, it makes sense to think about renting his own office, as well as hiring a designer. All this will increase the range of services offered and improve the company’s reputation.

Can be removed small room for holding inventory. No repairs will be required there.

Thus, you will not have to spend money on repairs and furniture. But the tools will require serious expenses. Our organization will employ two teams of finishers (each of two people) and one tiler. They all need their own tools and supplies.

You will have to spend a lot on tools for 5 people. This includes various drills, screwdrivers, mixers, levels, sawhorses, grinding machines and much more. Of course, it’s better to buy a high-quality tool right away.

IN Consumables does not include the cost of raw materials required for repairs. This is paid for by the client and everything needed is provided.

It's worth buying a uniform for the workers. Firstly, it will add respectability, and secondly, they will have everything they need for work. This will provide them with comfort.

Salary will be calculated as follows:

Take better than people with work experience, not necessarily education.

When calculating, the amount is indicated as “dirty”, that is, personal income tax and contributions are not deducted from the salary.

Organizational plan

Financial plan

Monthly income	330,000 rubles
Expenses
Rent	6,000 rubles
Consumables	5,000 rubles
Wage	165,000 rubles
Advertising	20,000 rubles
Outsourcing (services of electricians, telecom operators, mechanics)	8,000 rubles
Office expenses	2,000 rubles
Total costs:	206,000 rubles
Profit before tax	124,000 rubles
Tax	5,000 rubles
Net profit	119,000 rubles
Profitability (net profit/income)	36,06%
Payback (Initial costs/Net profit)	from 4 months

We took the UTII tax, since it turned out to be more profitable in this case. In your specific case, it may happen that the simplified tax system will be more profitable. The amount indicated is per month. Remember that UTII payment is made once a quarter. That is, an entrepreneur pays a tax of 15,000 rubles per quarter.

Risks

It is important to preparatory stage take into account all possible risks. They are usually divided into internal and external. The latter risks include the following:

1. Decrease in income of the population.

This could lead to a sharp decline in demand for services. To combat this, it is worth strengthening the advertising campaign and, if necessary, reducing prices. These actions will help reduce losses and reduce downtime.

1. Increased competition in the industry.

To avoid this risk, it is necessary to offer clients only high-quality services. You must be able to present yourself, your employees and the company. Become recognizable in your city, increase your business reputation and respectability. By the way, lowering the price may help here, but only slightly.

1. Dishonesty of the customer.

All contracts must be formalized. You can work after prepayment. It is worth considering risk insurance. If necessary, you will have to go to court to demand payment of the debt.

The probability of occurrence is average.

Internal risks will include:

1. Low level of personnel qualifications.

It is worth taking a more careful approach to personnel selection. Think over ways to test skills, develop acts and other documentation that allows for quality control. Place new employees on a probationary period.

The probability of occurrence is average.

1. Downtime due to breakdowns of the equipment used, as well as a decrease in quality, slow execution of work.

It is necessary to timely check the condition of the tools used. It is worth considering purchasing additional units of equipment. Special attention should be paid to the quality of purchased equipment. These must be reliable tools. One of the most popular companies is HILTI (Germany).

The probability of occurrence is high.

1. Lack of staff.

It is worth thinking about ways to attract employees and motivate them for further fruitful cooperation. The search should be done not only through newspapers and television, it is worth using the Internet.

The probability of occurrence is low.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!