Business plan for 5 years for a confectionery factory. Permits and regulations. Possible problems that a confectionery business owner may encounter
A mini-bakery is an enterprise that produces bakery products and carrying out retail sales.
The concept of a mini-bakery is baking fresh bread according to unique recipes, as well as creating homemade and warm atmosphere, where visitors can eat “without leaving the cash register.”
The bakery's target audience is residents of neighboring houses, as well as people who care about their health and prefer bread without artificial additives.
The main competitive advantage of the bakery is its favorable location, which allows it to cover two residential areas with a population of about 30,000 people.
The mini-bakery’s assortment includes three main areas: standard products, exclusive bread, and French croissants. Each direction consists of three product names. This structure allows us to satisfy the demand of all target audience, and also make do with a minimum amount of production equipment.
The average bill for a mini-bakery is 100 rubles. Traffic during the day can be up to 1000 people, which guarantees reaching full production capacity within 3 months of operation.
2. Description of the business, product or service
The obvious advantage of opening a bakery is that despite the general decline in household spending on goods and services, the demand for bread remains stable. In addition, similar imported products increase in price, and products from domestic bakeries are not able to compete with bakery products in terms of taste.
In the production of baked goods, we place the main emphasis on the quality of the products used and preserving the unique recipe of each product.
Bread sold in large stores is usually tasteless and contains a lot of vegetable fat and sugar. As for similar bakeries, they focus on making pies and have virtually no dietary products in their assortment.
The assortment is presented in three areas of baking: French pastries, specialty bread for those who adhere to healthy eating, Russian bread. In each direction we produce three types of products.
3. Description of the sales market
The target audience of the project is divided into two segments:
- residents of nearby houses who find it convenient to buy fresh baked goods in our bakery;
- people who adhere to a healthy diet, watch their figure and are interested in buying branded bread with unique recipes.
The bakery competes with similar companies in the following parameters:
- Product quality: it is necessary to use high-quality ingredients and a unique preparation recipe.
- Price of products: standard products are sold at the average market price.
- The assortment is presented in three areas of baking: French pastries, branded bread for those who adhere to a healthy diet, and original Russian bread.
- Location: residential area (yard type bakery), convenient parking (accessible from the main street).
- The presence of a window into the workshop, which allows the consumer to observe the process of preparing products
SWOT analysis of a mini-bakery
Project strengths | Vulnerabilities of the project |
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Opportunities and prospects | External threats |
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4. Sales and marketing
5. Production plan
The sale of goods is carried out in trading floor. Delivery of goods at the project launch stage is not provided.
6. Organizational structure
At the bakery launch stage, as well as at the first initial stage operation can be done with a minimum number of personnel.
Manager monitors the organization of the production and sales process, is responsible for continuous work bakeries and timely troubleshooting. In addition, he performs the functions of a forwarder, manages document flow, receives cash on a daily basis, and determines the company’s development strategy. Since the bakery’s turnover at the initial stage will be relatively small, it can be assumed that combining these responsibilities is possible within one position. This position involves a 6-day work schedule from 10.00 to 19.00 with a 1 hour lunch break.
Salesman-cashier Handles customer service and cash register operations. Every evening, the salesperson-cashier fills out a special journal in which he records cash, and also keeps records of all transactions supported by the presence of checks. In addition, the cashier seller accepts finished products from the workshop, places goods on shelves, and maintains order in the sales area. The working day of the cashier-seller coincides with the bakery's opening hours and lasts from 8.00 to 20.00. There is no lunch break in the work of a salesperson-cashier, but since the flow of customers is not uniform, he has time to rest. Work schedule - 2 days of work alternate with 2 days of rest.
Baker starts working at 6.00 and ends at 16.00. The baker fully controls the product production cycle: from keeping records of raw materials in stock to production finished products. His responsibilities also include maintaining cleanliness in the workshop, timely disposal of spoiled products, and maintaining hood cleaning logs. The baker's work schedule is 2 days of work alternated with 2 days of rest.
The salary of each employee consists of two parts: salary (fixed amount) and piecework (percentage of revenue).
In the future, the possibility of introducing additional non-financial motivation for key personnel is being considered - additional training for cooks.
To maintain records, we plan to use the services of an accountant outsourced.
With an increase in production volume, as well as the expansion of services provided, new vacancies will arise in the company: driver, cleaner, administrator, pastry chef.
A detailed calculation of the payroll, taking into account the bonus part and insurance contributions, is presented in the financial model.
7. Financial plan
Let's calculate the initial investment required to start a bakery. They amount to 1,589,811 rubles. Let's take a closer look at their composition.
Equipment:
| Name | Quantity | Price for 1 piece. | Total amount |
| Cash machine | 1 | 15 000 | 15 000 |
| Glass showcase | 1 | 25 000 | 25 000 |
| Cabinets for GP | 1 | 15 000 | 15 000 |
| Safe | 1 | 3 000 | 3 000 |
| Bake | 1 | 250 000 | 250 000 |
| Fridge | 1 | 40 000 | 40 000 |
| Dough mixing machine | 1 | 50 000 | 50 000 |
| Proofing cabinet | 1 | 40 000 | 40 000 |
| Flour sifter | 1 | 25 000 | 25 000 |
| Dough cutting table | 1 | 35 000 | 35 000 |
| Dough sheeter | 1 | 45 000 | 45 000 |
| Baking trolley | 1 | 40 000 | 40 000 |
| Visitor table | 2 | 10 000 | 20 000 |
| Chairs for visitors | 6 | 2 500 | 15 000 |
| Fire-fighting equipment | 1 | 50 000 | 50 000 |
| Other equipment | 1 | 50 000 | 50 000 |
| Total: | 718 000 |
Paying attention to how shops with different assortments are opening en masse confectionery, you notice one fact - the products are of the same type, often do not correspond to the desired taste and quality, and the prices are not always pleasing. I want to receive a tasty, original and fresh product. Therefore, there is always a demand for confectionery products (cakes, pastries, filled cookies, muffins, sweets, marmalade) not made for the mass consumer. There is, of course, a lot of competition, but with a new offer you can always have success and your audience. To do this, you need to write a correct business plan for a confectionery shop, which will contain convincing information for potential lenders or investors if you do not have your own funds.
We offer our own example for study, in which we present a business plan for a confectionery shop with calculations. You can adapt it to your business idea by substituting your own material costs and assuming possible profitability from the project.
Summary
It is planned to launch not a large sweets factory, but a small confectionery shop with an adjacent store (confectionery shop), in which products will be sold and individual requests from customers will be accepted.
Factory requires large investments to the premises, its equipment and staff. The purpose of this production is the wholesale distribution of sweets prepared according to a standard recipe. This won’t surprise anyone today, and even ordinary shelves grocery stores are inundated with similar products.
A confectionery shop can be quickly repurposed without investing serious funds if some sweets are not in demand. There is no need for an overstaffed staff. Some products can only be made to order, without losing the freshness of the products and without spending extra money on raw materials. This will make it possible to compete with some confectionery production.
The confectionery will combine two types of activities - production and trade. By OKVED code select the appropriate numbers to indicate them in the application when registering a business:
- Numbers 10.71 and 10.72 are applicable for confectionery production.
- Number 47.24 indicates the retail sale of confectionery products in specialized stores (in our case, a confectionery shop).
You can select a subgroup with a narrower specificity of the confectionery establishment by studying the information in the classifier.
Organizational aspects
The company is planning to rent premises in the central part of the city. The cost of rent in the center is higher than in other areas, but the flow of clients is also greater. A bright sign on the facade will create additional advertising and reduce recruitment costs.
Required for production and shop small room with an area of no more than 50 sq. m. This space will include a workshop, warehouse, utility room and a shopping area. The shop will be located on 15 square meters. m, for the workshop we will allocate 20 sq. m, the warehouse will occupy no more than 7 sq. m, the rest of the area is used for staff.
The premises have been selected and meet sanitary and fire safety requirements. This is the 1st floor of a residential building with 2 entrances - from the street and the yard. Investments in repairs and improvements will be required ventilation system. Water supply, sewerage, electricity meet the requirements for an enterprise of this type.
Bakery opening hours:
Mon-Fri: from 09:00 to 20:00.
Sat-Sun: from 10:00 to 18:00.
The staff will work on a rotating schedule, which will be approved before the opening of the confectionery.
Service list:
- Production and sale of unique confectionery products in a wide range.
- Production of confectionery products (themed cakes) to order.
- Delivery individual orders.
Product range:
- Puff pastry pies.
- Pies made from yeast dough.
- Baking.
- Cakes in assortment for free sale and to order.
- Assorted cookies (5 types).
- Assorted sweets according to unique recipes.
- Muffins with various fillings.
- Cakes based on unique recipes (10 types).
- Marshmallow, marshmallow.
This is a preliminary list of confectionery products for the initial stage of the confectionery operation. It can be gradually expanded or adjusted if customer demand changes. Every day you can change the product map by setting the days of any model of cake, pies, or sweets. Improvements will occur as the workshop and shop work.
Decor
To open a confectionery shop, you need to go through certain authorities and collect an impressive package of documents.
At the stage of writing a business plan, it is necessary to study the legal requirements for the premises for a workshop and shop and the list of certificates for finished products and equipment. Sometimes aspiring entrepreneurs choose to turn to lawyers who will help speed up the process of starting a business.
- To manufacture confectionery products, you will need a recipe, which must be developed for the entire range and approved by Rospotrebnadzor.
- Products must undergo laboratory testing to obtain a certificate of compliance with food law requirements.
- You do not need to obtain a license for production and trade.
- The premises must be collected relevant documents: lease contract; technical certificate; design documents for communications and network engineering; conclusion of the SES and fire service for compliance with the requirements; contract for disinfection, disinfestation and deratization services with a schedule of activities.
- Certificates of quality for purchased raw materials and equipment that will be used in confectionery production will be required.
- All personnel must have current health records.
Business activity will be registered in the LLC form. Supposed family business spouses who will be founders with the contribution of certain shares. The husband and wife have specialized education and will manufacture the products themselves.
We use the simplified tax system as a taxation system (15% of the “income minus expenses” base).
Workshop equipment
The main costs of a confectionery shop include Finishing work and purchase of equipment. No significant redevelopment is expected. Communications are connected to the premises, so you only need to replace the plumbing and equip a staff room and storage area. We list the total values and expense items in the table:
| Material investment item | Amount of funds, rub. |
| Appliances | |
| Maximum power hood | 30 thousand |
| Refrigerator for raw materials | 45 thousand |
| Freezer for raw materials and shock freezing of semi-finished products | 56 thousand |
| Industrial sifter | 23 thousand |
| Dough mixers for different types test | 80 thousand |
| Electric stove (5 burners) | 50 thousand |
| Proofing cabinet | 25 thousand |
| Induction oven with good power and performance | 150 thousand |
| Container for preparing creams | 45 thousand |
| Professional mixer | 35 thousand |
| Biscuit machine | 70 thousand |
| Forms, containers, baking sheets, frying pans, pots in assortment | 100 thousand |
| Industrial grater | 27 thousand |
| Scales | 10 thousand |
| Nozzles for creams, liquid dough. | 38 thousand |
| Dough sheeter | 46 thousand |
| Cutting tables | 35 thousand |
| Product and hand washes | 20 thousand |
| General expenses | 885 thousand |
The cost and list of equipment are preliminary, because there are many manufacturers of equipment for confectionery shops, some make good discounts new clients.
The following table shows investments in redecorating workshop and retail area, equipping with furniture, counters and other items.
| Type of expenses | Amount of funds, rub. |
| Finishing materials (ceiling paint, wall and floor tiles in the workshop area, decorative plaster for the sales area, plasterboard, consumables), plumbing, lighting | 250 thousand |
| Services of designers and finishers | 70 thousand |
| Trade racks for products | 55 thousand |
| Equipment of the cashier's place with cash register, scales, packaging containers | 50 thousand |
| Uniforms for employees, small expenses | 50 thousand |
| Registration of certificates, recipes, projects, permits, business registration | 40 thousand |
| Purchase and installation of air conditioners, fire and security system security, video surveillance | 200 thousand |
| Total consumption | 715 thousand |
It is possible that costs will be higher or lower. It depends on the condition of the premises and the design concept in the confectionery shop. Bye, bye preliminary calculations, to prepare the facility for opening, you need to invest at least 1 million 600 thousand rubles.
But that's not all the costs. You will need to purchase the raw materials needed to produce the products specified in the assortment list. You can set aside 50 thousand rubles for this and gradually make supplies as needed. It is possible that the first salary payments will have to be made from personal funds if the confectionery does not reach the initial stage. required level revenue. Fund wages will be reflected in a separate section of the business plan.
Estimated launch dates
There is no need to prepare for the opening of an establishment, focusing on seasonality. The products are in demand among those with a sweet tooth at any time of the year. Therefore, we draw up an action plan based on personal circumstances. We offer a scenario of actions to prepare for the opening in the table:
It is expected that preparations for the opening will take 4-5 months. It is possible that the process will go faster. This depends on obtaining product certificates and permission from government regulatory agencies. If a room is found that does not require renovation and design work from scratch, this stage may take two to three weeks or less.
We are staffing
To ensure that the buyer is satisfied with the quality and taste of the confectionery product, experienced confectioners and technologists are needed. The functions of a confectioner will be taken over by business owners, because they have specialized education, experience and their own map of unique sweets. Requires the assistance of an apprentice in preparing ingredients or preparing simple items.
The establishment is open daily, requiring the formation of two teams that go out on schedule. At the initial stage, we are opening the following vacancies with salaries:
The cost of a confectioner's salary can be excluded from the list if the owners of the confectionery shop prepare their own sweets. At the initial stage, all employees are given a salary, because the profitability of the shop is still small. With an increase in sales volume and acceptance of individual orders, a bonus or bonus payment may be assigned.
Income indicators for a confectionery shop
To understand whether there is profitability from a business, you need to make calculations of monthly revenue, costs of raw materials, wages and other points. Based on the fact that the assortment of the confectionery shop is varied and it is possible to make sweets to order, prices for products may vary. Therefore, daily revenue may fluctuate. The shop should sell products worth 20-30 thousand per day. This is possible if the average bill is from 500 to 2000 rubles. The traffic capacity will be 30 people or more.
Monthly revenue is expected to be 750 thousand rubles in the first months. The maximum income can be within 950 thousand or 1 million rubles.
To determine profitability and payback periods, it is necessary to determine how much the enterprise’s net profit will be for the month and year.
So, the net profit will be 196 thousand rubles per month. Initially, investments were made in the amount of 1 million 900 thousand rubles. The enterprise can achieve self-sufficiency in 10-12 months, unless force majeure circumstances arise.
Marketing strategy
To get maximum revenue, you need to conduct the right advertising campaign:
- The main tool will be the confectionery website, where a portfolio of unique confectionery products will be posted. We will promote it through social media and contextual advertising.
- The confectionery will be located in the city center. Therefore, you need a bright sign and a pillar with attractive information for passers-by.
- The delicious aroma will also attract those with a sweet tooth and not only.
- Otherwise, it is necessary to monitor the freshness of the products and the assortment that satisfies the needs of the target audience.
- Discounts, bonuses and promotions will be pleasant for customers who will appreciate your skills and tell their friends about it.
Eventually
We proposed a business plan for a confectionery shop with a small retail space, so as not to look for wholesale customers, but to focus on passers-by and people living or working nearby. If the sweets are unique, have good taste and not too overpriced, there is every chance of success and possible expansion.
The business plan was developed and successfully implemented for the organization of confectionery production in the city of Alekseevka, Belgorod region*.
Business plan for organizing the production of confectionery products
1. Review
1.1. Objective of the project
The duration of the project is 1 year, the project provides for the provision of a bank loan, the lending rate is 20%.
Monthly repayment of interest on the loan, starting from 1 month of the project for 12 months.
Monthly repayment of loan debt starting from the 10th month of the project, within 2 months.
Capital requirements to implement the organization's program industrial production cookies is: $80,000 or RUB 2,560,000.
The main source of repayment of principal and interest payments is revenue from sales of products.
Every month it is planned to contribute additional funds in the amount of $1,200 in the form of a contribution from the founders for the development of production.
1.2. Paths to success
One of the most promising markets in the food industry currently remains the biscuit market.
In the last three years there has been a noticeable increase in biscuit consumption, and in 2001 the biscuit market capacity increased to almost 400 thousand tons. According to calculations, the normal market capacity is 600 thousand tons, so it is realistic to expect 40% market growth in the next three years.
The success of the project is also the reduction in costs for raw materials and supplies through the purchase of equipment presented in the project. When planning the purchase of equipment for the production of cookies, the company paid special attention to the technological quality of the equipment and the possibility of technological support from the supplier company. In addition to direct prices for raw materials, this equipment allows you to optimize the cookie recipe while reducing costs and maintaining quality.
The project is managed by a company that has been successfully operating on the Russian market since 1996. Lack of competition in the area where production is planned. The project identifies risks and includes an annual inflation rate of 15% in financial calculations. Integrated project indicators indicate the effectiveness of investments.
2. Market analysis
Currently, the gap in the ratio of the shares of consumption of imported and domestic cookies is very large: 7% eat only imported cookies, 73% - only domestic, 20% - both. A similar process can occur due to the emergence of new inexpensive imported brands, although in general packaged cookies have recently been losing their position in the market.
The situation with loose cookies is completely different: the share of consumers is growing rapidly - in Russia as a whole, since the end of 1998, it has increased by 10%, in each region there is a steady upward trend in the consumption of loose cookies.
Market analysis in Russian regions shows that in the coming years it will be more profitable to produce loose cookies.
This company plans to start working in one of the promising markets for loose cookies: granulated sugar.
Packaged cookies are in greatest demand in Moscow and St. Petersburg, while loose cookies are in greatest demand in the Moscow region, Northern, Northwestern and Volga-Vyatka regions.
3. Analysis of the project market strategy
3.1. Competitors
There is no competition for the presented production in this area (Alekseevka, Belgorod region).
The company's sales receipts from August 2002 (the start of the project), December 2002, February 2003 and May 2003 are as follows:
The total fixed costs of the company are presented below:
5. Risks
The reliability of investments in the project is ensured by the absence of competition, stable growing demand, low cost, and skillful management policies.
The risk associated with the occurrence of force majeure circumstances is reduced by taking into account financially 15% annual inflation rate.
* Note:
The figures given are valid at the time of drawing up the business plan and for a specific region!
Almost everyone loves to enjoy delicious baked goods. Pastries, buns, puff pastries, cookies, cakes, sweets... All this is very tasty and very profitable! Many experts in this business believe that even a beginner can easily handle the confectionery business. Competition in this business is quite high, however, the sympathy and loyalty of consumers can be quickly won thanks to delicious baked goods and competent marketing strategy. Within a few months after the confectionery shop begins active work, you can count on a profit of approximately 30% of the initial investment amount.
Download a ready-made confectionery business plan
Writing a business plan for a confectionery shop is a rather difficult process for beginners, since it is necessary to provide for two important aspects of the business: organization production workshop(manufacture of products) and organization of a cafe (sales of products). Here you can download an example of a confectionery business plan, which will serve as a template for you to write your own business plan, taking into account the specifics of your capabilities and wishes.
How to open a pastry shop
Business registration
Choice of concept
Most often, confectionery shops are set up in the form of small cafes, where you can buy delicious pastries and drinks, sit at a table and immediately enjoy these delicacies, or purchase products to take away. Such cafes and pastry shops are not designed for long gatherings, so they do not require a large room, since the flow of people will change quickly. All you need is space for a display case and a few small tables and chairs. The production workshop is usually located in an adjacent room, and it requires a slightly larger territorial area.
If you do not have the opportunity to place a production workshop and a cafe in the same room, you can separate them geographically, however, consider whether you can profitably deliver finished products to the place of sale without losing them presentation and taste.
The “highlight” of a café-confectionery can be its original name, original recipes for cakes or sweets, or its specialization in one type of baked goods. For example, include in your assortment a large number of different puff pastries with different fillings, and then your confectionery shop will be associated with the place where you can try a lot of delicious unusual puff pastries.
People are attracted to everything unusual, so don't limit yourself to standard baked goods. Offer customers products that they have not tried anywhere else, and this “unusuality” can be expressed in anything - from the shape of the baked goods to combinations of fillings.
Placement
If your main focus is on selling branded cakes, sweets, pies, etc., as well as making custom cakes, then choose a place to locate your confectionery shop on the busy streets of the city, closer to the center. If you plan to produce and sell cookies, buns, and other “everyday” baked goods to a greater extent, then you can open a confectionery shop in a residential area. People will be glad that there is an establishment near their homes where they can always buy fresh bread and pastries for tea.
However, a confectionery shop with a wide variety of different pastries is unlikely to be successful in parts of the city remote from the center - the opening of such establishments should only be considered in the center. Good decision will place the confectionery near educational institutions, shopping malls, business centers, and metro stations. If there are a lot of tourists in your city, then consider placing a confectionery shop in those places that are most often visited by city guests.
It would be nice if you provide free space on the street next to the pastry shop, so that during the summer months you can place tables and make open area for clients. After all, in warm time Many people prefer to sit outside with a cool drink than indoors.
Room
As already mentioned, the cafe itself does not need a large area. It is better to make a small but cozy cafe. Big square can ruin the entire atmosphere of home comfort, which many associate with aromatic coffee and sweet pastries. Therefore, for a cafe where products will be sold, you will need no more than 30-40 square meters. The production workshop will be larger in size, since all the necessary equipment needs to be placed there, and there is a lot of it. The workshop needs to be divided into several production zones (for example, for working with dough, for working with semi-finished products, for baking, etc.). In particular, there should be an area for washing dishes and storing finished products.
The premises of the cafe, as well as the premises of the production workshop, must comply with all the norms and requirements of the sanitary-epidemiological and fire service. These services are particularly strict requirements to establishments that deal with food products. The room must be ventilated and fireproof, have running water and a bathroom. When drawing up a business plan, entrepreneurs often miss these points. But in order to equip a room with all the necessary communications, certain costs are also required, so immediately include them in the cost calculation.
Equipment
The biggest expense item when opening a confectionery shop is purchasing necessary equipment. If you do not have the financial ability to purchase all the equipment and accessories, consider the option of lending or leasing.
A standard set of equipment for a confectionery will look like this:
- Convection pastry oven;
- Flour sifter;
- Dough mixer;
- Beating apparatus (for preparing biscuit dough);
- Proofing cabinet;
- Electric stove;
- Shredding machine;
- Mixer;
- Apparatus for cooking creams;
- Refrigerators and freezers;
- Production tables.
As well as optional equipment, you will need scales, various pastry molds, kitchenware and dishes. The utensils will be divided into those that are used in the kitchen for cooking, and those in which the products will be served to customers.
Also consider what kind of container you will use to pack cakes and other baked goods that will be purchased for takeaway. These may seem like small things, but they are very important. For example, hot drinks to take away must be in a glass with a lid, and cakes and pies must be packaged in such containers that the product does not wrinkle or crumble during transportation.
The visitors' hall will require the following equipment:
- Furniture (tables and chairs);
- Showcases (refrigerated and non-refrigerated - for different types of products);
- Shelves and racks with sectors (for loose cookies and sweets);
- Refrigerators for drinks;
- Coffee makers (usually coffee is prepared right at the counter).
Range
The products offered by confectionery shops are approximately as follows:
- Cakes;
- Cookie;
- Puff pastries;
- Candies;
- Gingerbread;
- Pies;
- Cakes;
- Buns/loaves;
- Croissants;
- Sweet and savory pies;
- Hot and cold drinks.
Each confectionery shop should have its own signature dish - it could be a pie, cake or any other product. This will add originality and unusualness to the establishment. The recipe for a signature dish should be developed specifically for your confectionery and have some special feature (for example, an unusual filling, a baked product shaped like the confectionery logo).
Each product must be given a name. It is not necessary to come up with a “poetic” name for absolutely every product item - this is more the prerogative for cakes, cookies and gourmet pastries. For puff pastries, buns, pies, croissants, it will be sufficient to indicate the type of product and filling (bun with dried apricots, croissant with chocolate, pie with cheese, etc.).
Raw materials
The basis of any baking is dough, and for a pastry shop you will need completely different types of dough (regular, puff pastry, shortbread, biscuit). The ingredients are practically the same, but the process and technology of preparation are different for different types of dough. Therefore, you can’t do it without an experienced pastry chef.
In addition to dough, a variety of fillings are needed for all types of baked goods: fruits, berries, nuts, chocolate, raisins, prunes, cream, and so on. For savory products - cheese, ham, meat, mushrooms. All these ingredients cannot be stored for a long time, so you need to purchase them in such a way as to have time to consume and sell the finished product.
Staff
The confectionery will require direct confectioners, as well as technologists. Even a medium-sized pastry shop will need two pastry chefs for each shift. Such establishments usually work from about 10 am to 10 pm, so employees will go to work in shifts (the most convenient work schedule is “two after two”). One technologist is enough - he will develop recipes for dishes and optimize technological processes. Confectioners and technologists must have specialized education, preferably with work experience.
To work in a cafe, you will need cashier salespeople who must know all the products and their composition well. Their duties will include selling baked goods and cold drinks, preparing hot drinks, and packaging take-out products. Accounting is possible, since hiring an accountant to permanently staff a small confectionery is impractical.
Seasonality of business
The business of manufacturing and selling confectionery products is traditionally considered seasonal: during the hot season, sales volume decreases somewhat. However, as many owners of pastry shops note, they do not feel a particularly strong change in sales volume. It all depends on the quality of the products and the good location of the confectionery shop.
Before major holidays, there is some excitement around confectionery shops - on these days people are especially inclined to treat themselves to delicious things.
Development prospects
In big cities, chains of cafes and pastry shops are very popular, and can be found literally at every step. They all started with one or several points, and over time grew to entire “confectionery corporations” on a city or regional scale.
Also, in the future, you can organize a home delivery service. Providing such a service immediately at the start of a business is unprofitable: firstly, these are additional financial costs (paying for the work of the courier and organizing the acceptance of applications), and secondly, in the first stages of the business there will be practically no home orders, since first you need to be in good health to establish and gain a foothold in the market.
It would be useful to open a confectionery website, where a menu of products will be posted indicating the composition and other features, and news of the confectionery (for example, the opening of a new branch or the appearance of a new product item). Give site visitors the opportunity to leave their reviews about the confectionery, and answer all questions asked in a timely manner.
What does it take to open a bakery?
We talked about the stages of organizing a business in a confectionery shop, now let’s focus on financial side business. When writing a business plan, carefully write down the following expense items: registering an enterprise and obtaining the necessary permits, purchasing equipment, renovating premises and design, purchasing raw materials.
You will have to invest at least 15-19 thousand dollars in the purchase of equipment. The cost of repairs will depend, of course, on the original condition of the room. On average, this will cost from 5 thousand dollars. For the initial purchase of raw materials, prepare about 1 thousand dollars, but this amount can also be completely different, depending on the quantity and variety of products manufactured.
Trade in sweets and baked goods and their production have long traditions in Russia. It is always profitable to engage in this business, and therefore a business plan for a confectionery shop will be of interest to many entrepreneurs.
The advantages of this business idea are obvious:
- constant demand for products;
- relatively low costs for equipment.
Forms of confectionery business
Business in the sweet market can be done in various formats. A special feature of organizing a confectionery business is the ability to:
- combining the production of products with their sale in their own retail chains (along with partner stores);
- creation of mini-productions in combination with mini-cafeterias;
- organizations separately manufacturing enterprises, shopping establishments, cafeterias.
Cafe pastry shop
The business format is also divided by type of product.
Confectionery products are classified into flour and sugar. The first include pastries, cakes and other similar delicacies. Sugary products include candies, chocolate, marshmallows, marmalade, soufflé, caramel, etc. The production of sugar requires the purchase of conveyor equipment, which will be more expensive than baking mechanisms.
Let's look at how to draw up a business plan for the production of confectionery products. For an entrepreneur, the main goal of a business plan is to get an answer to the question of whether it makes sense to invest money in a given project and to correctly plan your actions and efforts.
Let's start with what awaits an entrepreneur in the Russian “sweet” market and what details he needs to study in his region.
Features of the confectionery market in Russia
Statistics show that the Russian market is gradually overcoming the crisis of 2014-2015. Production of all types of sweets at the end of 2017 increased to 3.63 million tons, which is 2.5% higher than the volumes of 2016. Chocolate and flour confectionery products demonstrate excellent growth dynamics. The largest producer and at the same time consumer of sweets are Moscow and the Moscow region, which account for a fifth of all confectionery products in Russia.
Consumption of sweet products last year hit a record high - 24.5 kg per person per year, and chocolate consumption turned out to be higher than expected - up to 5 kg per person per year.
Gingerbread, cookies, and waffles still remain in first place - 9.6 kg per resident of the country. Consumption of sugary products amounted to 7.9 kg per person. The volume of exports of Russian sweets exceeded last year's record of 407 thousand tons.
During 2017, the rate of price growth decreased noticeably, which was facilitated by the adjustment of the ruble exchange rate and a decrease in prices for sugar, flour, cocoa products and other types of confectionery raw materials. Experts predict that in the coming years the volume will no longer grow so quickly, and demand will shift to more expensive and quality types products.
What nuances need to be taken into account
Sales of confectionery products have seasonal fluctuations, increasing maximally in December, which is explained by the purchase of numerous gifts for the New Year, a significant part of which are corporate purchases.
The Russian confectionery market has its own characteristics:
- popularity of home baking;
- availability in large assortment domestic raw materials;
- high concentration of confectionery producers in the low price segment;
- low competition among entrepreneurs in the premium segment;
- a large share of small businesses in the flour segment of confectionery production.
The competition awaits the newcomer is very serious. In every big city there are large factories, bakeries with powerful equipment, specialists, well-established technology. Many successfully continue the traditions of the Soviet, and now Russian confectionery market. To compete with them, it is necessary to offer consumers new types of products, focus on natural ingredients, fashion trends, and respond flexibly to changes in consumer taste.
It is necessary to study your closest competitors, their product range, prices, and customer audience in order to understand in which niche you can get ahead of them.
In competition with stores, the winning option would be the exclusivity of the products of a private entrepreneur and work on orders.
Cafes and coffee shops have high prices; not all people can visit them often. Made by you for more affordable prices original a delicious cake, cakes, including those with toys for children, will attract your part of the customers.
Children's cake to order
In competition with other entrepreneurial manufacturers, it is important to develop your customer base. Cakes to order, updating product types, high quality sweets will make people come to you regularly and recommend your establishment to neighbors and relatives. In this case " word of mouth» will become reliable and the most effective look your advertising.
Room
A business plan for confectionery production necessarily requires the ownership or rental of specially prepared premises. It must meet sanitary standards, which is confirmed by permission from Rospotrebnadzor authorities. All communications are connected to it, and an exhaust hood is equipped. The surfaces of the walls and floors are finished with matching tiles. Rooms cannot be located in the basement.
Confectionery shop premises
The area of the room must be designed to accommodate a set of equipment in accordance with sanitary standards, warehouse, staff room, bathroom. It is recommended to conclude a lease agreement on long term, clearly stipulating the terms of payment and its increase.
Organizational and legal side of business
To open a candy store on legally and not have problems with the tax service, an entrepreneur must:
- register either as an individual entrepreneur (with the tax office at your place of residence) or as an LLC (in tax office at the location of the confectionery shop). Select the appropriate tax regime (USN recommended). Registration will cost 2,300 rubles (fee, stamp, bank account).
- obtain permits from the SES and firefighters. This can cost up to 50 thousand rubles, depending on the arrangement of the premises. For the entire range of products produced by your company, you need to obtain a SEZ (hygienic certificate).
- then go to the state standards authorities mandatory certification products, following which you will be issued a declaration of conformity to GOST. Each product must be developed technical specifications or product passport. The equipment must also be certified. All this costs some money (from 3,500 rubles).
- For work on disinfection, disinfestation and deratization, it is necessary to conclude an agreement with a specialized organization.
When you hire staff, people must be registered with the pension and social funds within a month, and insurance premiums must be paid for them in the future. If you do not do this on time, you will be fined no less than 5 thousand rubles.
Working with assortment
You must already submit ready-made developments of your products to the SES and state standards bodies. Confectioners have the opportunity to produce pastries, cakes, puff pastries and other delicacies according to their own recipes. However, in this case, it is necessary to develop technical specifications for the copyrighted product and register them. This process is not simple, it is carried out in accordance with the standards of the relevant GOSTs, and most entrepreneurs prefer to use the services of specialists. Typically, the conditions are developed within 3 days, and then they need to be registered. From the moment of registration, the specifications become the property of the applicant, and he can produce products using them.
The success of an enterprise depends on a well-thought-out assortment
Example of business plan calculation
There are different types of confectionery formats:
- factory;
- bakery;
- mini pastry shop;
- home bakery.
For the most part, entrepreneurs focus on working in the field of flour products and create bakeries. Therefore, let’s first consider a business plan for a mini bakery.
Declared assortment:
- cupcakes;
- bagels;
- bagels;
- cottage cheese;
- buns (6 types).
Approximate range of confectionery products
Equipment costs
The production plan is an important section. First of all, it determines the list of necessary equipment and calculates the acquisition costs.
| Name | Qty | Price per one. (rub.) | Cost, rub.) |
|---|---|---|---|
| Baking oven HPE-500/3 | 1 | 43 900 | 43 900 |
| Bakery oven with timer, door material - glass | 1 | 65 000 | 65 000 |
| Proofing cabinet ShRE 2.1 | 1 | 21 850 | 21 850 |
| Flour sifter PVG-600M | 1 | 21 708 | 21 800 |
| Dough mixer MTM-65MNA | 1 | 51 110 | 51 110 |
| Hearth sheet for HPE 700x460 | 20 | 580 | 11 600 |
| Exhaust umbrella 10×8 | 1 | 7 695 | 7 700 |
| Two-section washing bathtub VM-2/4 e | 1 | 5 800 | 5 800 |
| Single-section washing bath | 1 | 2 900 | 2 900 |
| Refrigerated cabinet R700M | 1 | 24 500 | 24 500 |
| Pastry table SP-311/2008 | 1 | 13 800 | 13 800 |
| Food table SPP 15/6 | 1 | 4 000 | 4 000 |
| Portion scales CAS SW-1-5 | 1 | 2 500 | 2 500 |
| Portion scales CAS SW-1-20 | 1 | 2 500 | 2 500 |
| SK rack | 1 | 6 700 | 6 700 |
| Trolley-stud for HPE TS-R-16 | 1 | 17 200 | 17 200 |
| Hob | 1 | 12 000 | 12 000 |
| Mixer (bowl volume 10 l) | 1 | 40 000 | 40 000 |
| Mixer (4.8 l) | 1 | 60 000 | 60 000 |
| Chest freezer | 1 | 14 000 | 14 000 |
| Total: | 428860 |
For this equipment you need a room of 40 square meters. meters. Productivity will be:
- confectionery products – 20kg/hour;
- bakery products – 50 kg/hour.
This means that it is possible to produce from 4 to 8 tons of products per month when working in one shift. This set of equipment allows you to produce up to 10-12 types of products.
In addition to this equipment, you will need to purchase cash machine(30 thousand), furniture for the staff room (15 thousand), household equipment (5 thousand).
Raw material costs
To start, you need to purchase raw materials. The following amounts will be required for the first purchase of raw materials:
You will need other consumables (salt, vegetable oil, baking powder), as well as packaging materials worth approximately 17 thousand rubles. The list and quantity will depend on the types of bakery products. So, according to GOST requirements, for one ton white bread necessary:
- flour – 740 kg;
- pressed yeast – 7.5 kg;
- salt – 9.6 kg;
- sunflower oil – 1.2 kg.
Recruitment
The number of bakery employees dictates the volume of product sales.
The optimal staffing schedule looks like this:
An accountant is hired through outsourcing – 6,000 rubles/month.
This personnel selection option assumes that bakers and their assistants work night shifts (every two days), and the manager and sales representative are engaged in product sales. The driver delivers finished products.
Financial plan
Let's calculate how much money will be spent on opening a confectionery bakery.
| Expense item | Amount, rub. | Notes |
|---|---|---|
| State registration with the Federal Tax Service | 2 300 | |
| Rent for the first and last months of the lease | 52 000 | 650 rub./month. per sq. meter |
| Repair and bringing the premises into compliance with the requirements of the SES and firefighters | 100 000 | |
| Certification | 3 500 | |
| Purchase of professional equipment | 428 860 | |
| Cash register, staff room furniture, household equipment | 50 000 | |
| Purchase of raw materials, packaging material | 34 300 | |
| Monthly salary | 193 000 | |
| Insurance premiums | 48 250 | |
| Advertising | 30 000 | |
| Total: | 942 210 |
Thus, the amount of starting capital for opening a mini bakery and confectionery shop amounted to 942,210 rubles.
Sales of products
The most important thing in business is to sell the finished product. The bakery can sell its products in three ways:
- supply of products to stores;
- sell products through your own retail outlet;
- supply to restaurants and catering companies.
A sales representative should handle contracts with stores.
If you sell yourself, place advertisements near the bakery.
Conduct promotions with discounts and presentations of new products.
Organize baking tastings.
Tasting of baked goods at the place of sale of products
Place advertising material on the vehicle that delivers your products with the address and telephone number of your bakery.
We calculate income
We calculate the revenue side of a mini confectionery. In our case, the bakery’s business plan involves selling bakery products at 60 rubles per 1 kilogram. It is planned to sell from 200 to 400 kg of products daily, depending on seasonal fluctuations. This represents 35-75 percent of bakery equipment capacity utilization. Accordingly, monthly revenue will range from 200 thousand to 720 thousand rubles. Calculations show that the average monthly income will be equal to 470 thousand rubles.
The following items represent the expense portion of the monthly activities of a mini-bakery confectionery:
We define financial calculations average monthly profit of a small confectionery:
- Income: 470,000
- Expenses: 354,250
- Net profit: 115,750 rubles
Thus, calculations show that capital investments in the project will pay off in the 9th month (942,210/115,750). Taking into account a certain period for the enterprise to reach its design capacity (5-6 months), the actual payback will occur in 14-15 months. The profitability of a confectionery bakery is 12%. From a financial point of view, these are good indicators.
Manufacturing and retail store
The profitability of the establishment will increase significantly if production and retail confectionery products will be combined. You will have the opportunity to independently sell your exclusive products, reduce or completely eliminate the costs of transporting goods to retail outlets. It is necessary to rent additional space for a confectionery store.
How to open a candy store. If you want to attract as many customers as possible to your store, take care of a spacious sales area and high-quality trade equipment. We present a sample business plan for a candy store with specific calculations.
Candy store
The plan for opening a candy store is not much different from organizing a bakery. If you open a shop at a bakery or confectionery shop, then you no longer need to register with the tax office; you just need to make additions to the OKVED codes.
Cost structure for pastry shop will look like this:
Daily average revenue store from the sale of bakery products is 15 thousand rubles. A month turns out to be 15,000 x 30 days = 450,000 rubles. Considering that the markup varies from 20 to 30%, the profit at the end of the month will be at least 100 thousand rubles.
Thus, investments in the amount of 305 thousand will be returned to the owner in the fourth month of the store’s operation.
A business plan for a candy store with a coffee shop looks more expensive. Combining your own production, store and coffee shop requires large expenses for organizing the cafe itself. The initial investment in a confectionery cafe alone exceeds two million rubles. Along with equipment, it is necessary to purchase furniture for the hall, carry out large repairs and design work. The room must be spacious enough to accommodate a kitchen, living room, wardrobe, staff rooms, bathroom, etc. To make a profit, a cafe must earn more than 780 thousand rubles per month.
Confectionery shop with coffee shop
You can take the materials presented in the article as a basis and independently draw up a business plan for opening a company store or a pastry shop from scratch, or organize a cafe-patisserie. “Sweet business” is still popular and has good development prospects, so we wish entrepreneurs success in this area.
