≡× MENU

• Interior
• Window
• Walls
• Projects
• The buildings

What you need to open your own hairdresser. Which room should I choose? What documents should employees have for a hairdressing salon?

A hairdressing salon is a business based on satisfying constant human needs, which allows you not to worry too much about competition and start a business with a relatively small budget. And the lack of compulsory licensing and minimum set permitting documents allow you to profitably open a hairdresser even for people without experience in this field.

If your budget allows, it is best to contact one of the many consulting companies that advise on how to open a hairdresser from scratch, help you prepare documents, select personnel, and even make your business as profitable as possible, and we will outline the brief basics of a business plan in this article.

What do you need to open a hair salon from scratch?

1. Services. First of all, you need to decide in what format your establishment will operate. There are 3 types of hairdressing salons:

• Elite hair salon. Such an establishment is usually located on the central streets of the area and is distinguished primarily by the level of service and quality of services, which are provided by professional craftsmen with considerable experience. The most difficult thing in this option is to find high-quality personnel, as well as to establish a flow of clients that would ensure profitability at a high level of costs.
• Hairdressing salon. This establishment provides cosmetic services and manicures, in addition to haircuts. Typically, in such establishments the price is somewhere between an elite and an economy option, and the start-up costs are comparable to those in a small city.
• Economy class hairdresser. Typically, such an establishment has only 2 chairs: one for men and one for women, and the price is low enough to establish a constant flow of customers from nearby houses. Before opening an economy class hair salon, you just need to find a suitable premises in a residential area and hire several yesterday's vocational school students.

1. Search for premises. The most common option is the lower floor of a residential building with a separate entrance. In this case, you will only need to transfer the premises to “non-residential stock”. In addition, the premises for a hairdressing salon must comply with sanitary standards and regulations; be sure to read them before opening a hairdressing salon, and even from scratch.

How much space do you need?

There is an unspoken rule that one workplace master should be from 7 m 2. If we take the economy option for 2 chairs, then the final size will be as follows: 2 workplaces - 14 m2, a reception area for visitors - from 5 m2, a toilet and restroom - from 5 m2 and a room for washing hair - from 7 m2. Total - from 31 m2 is needed to open a hairdresser.

1. Registration. For a small establishment with 2-3 seats, it is ideal to register an individual entrepreneur, OKVED code – 93.02. However, if you choose to open a salon, you will need to purchase a license to provide cosmetology services. You will also need a sanitary and epidemiological certificate for public utility services, and obtain a certificate of compliance of services with quality and safety standards.
2. Equipment. Most the best option will contact one of the special companies providing services fully equipped equipment for hairdressing and beauty salons. In general, you will need:

• Work chairs with hydraulic mechanism. Lately Armchairs equipped with a sink have become widespread, which makes it possible not to install them separately, thereby saving space and money.
• Sushuara, one for 2-3 jobs is enough.
• Special hairdressing mirrors.
• A set of furniture, in particular armchairs or sofas for the waiting room, wardrobes and cabinets for linen. And also hair urns.
• Various devices and tools
• Capes, towels, uniforms for employees, etc. cloth.

1. Employees. This is the most difficult part of a business plan. First, find good professionals- very hard. Many clients will visit your establishment only for such a professional and will go to another salon if this employee leaves your business. The employee’s skills must be documented, in particular, certificates of completion of courses, a diploma from a specialized school, etc. In addition, your craftsmen must undergo a medical examination and receive health certificates.

Secondly, if you are not a professional administrator, employees will regularly fool you and even steal from you. For example, craftswomen can lure clients from your salon to their home or, instead of your cosmetics, offer them their own, which are supposedly much cheaper, but of worse quality. The administrator of the hairdressing salon may also not keep records and records of clients, sharing the proceeds with one of the masters, bypassing you.

Before opening a hairdressing salon, it is highly advisable to learn all these nuances on professional forums or from those who have opened a similar establishment from scratch. After the opening, arrange regular checks of employees and send your friends as secret shoppers to check the honesty of the craftsmen.

Nowadays, people think that opening a hair salon is very difficult. Not at all, if you approach this issue correctly, then in the future you can get quite profitable business. Here we will look at a business plan for a hairdressing salon, find out how to open one, what is needed for this and how much it costs to open one. So, this article contains an example of a business plan and will tell you how to open a hairdressing salon from scratch without any problems in 7 steps.

Business plan

As in any business, when organizing a hairdressing salon, you need to have an idea of ​​what we want to achieve in the end. For this purpose, you need to draw up a business plan for a hairdressing salon.

Review

In the economy class of the hair salon there are 6 seats, of which 3 are women's chairs and 3 are men's chairs. Individual entrepreneur- this is the optimal organizational and legal form for running a hairdressing business. This option is optimal for many reasons: but the main thing is that the consumers of these services will be individuals.

Since the demand for hairdressing services is always stable, the success of the project can be assessed as high.

Description of the enterprise

Service list

Let's assume that your hairdresser will provide the following services:

• shaving;
• haircuts;
• coloring;
• model haircuts;
• creating hairstyles.

If there is a demand among visitors to your hairdressing salon for additional services, then in addition to the basic services, you can provide additional ones. For example: services of a manicurist and makeup artist.

Analysis of the market for these services

The characteristics of the market for hairdressing services in the entire settlement and separately in the area where the opening of a hairdressing establishment is supposed is given.

Documentation

According to the document “Rules for Certification of Hairdressing Services” dated November 16, 1999, you must have:

• hairdresser certificate;
• permission from the sanitary and epidemiological service;
• permission from the state fire inspection.

Production part

First of all, it is necessary to select a room that will satisfy sanitary and epidemiological standards: the required area should be 7 square meters for one working hairdressing chair. From here - minimum size The proposed hairdressing salon for 6 seats will be 42 square meters.

After repairs, we purchase equipment:

• universal shelves (2 pcs.);
• creams, varnishes, shampoos, etc. (based on 3 months of work);
• hairdressing chairs (6 pcs.);
• scissors, clippers, combs, hair dryers (12 pieces of each type);
• mirrors (6 pcs.);
• wardrobe (1 piece);
• sinks (2-4 pcs.).

Next, we hire staff: who can be beginners, recently graduated from courses, or masters with their own clientele who are dissatisfied with the working conditions in other hairdressing salons. A total of 8 hairdressers are needed, for whom a flexible work schedule for the hairdressing salon should be organized.

After that, you can open up and start attracting clients:

• posting advertisements at the entrances of nearby houses;
• distribution of leaflets indicating the price of services;
• In addition to your own sign, install pillars on neighboring streets.

Financial part

Here we will look at how much it costs to open a hair salon.

Expenses

• accounting (RUB 80,000 per year);
• premises (from RUB 2,000,000);
• staff salaries (0 rubles - 40% of revenue);
• equipment (from RUB 200,000);
• advertising (30,000 rub.).

Total: 2310000 rub. to start the project.

The amount of starting capital will be less if you rent premises.

Income

The provision of services plans to bring in from 500 rubles. net profit per day from each master.

Total: from 90,000 rub. net profit per month.

With pessimistic forecasts, the payback for the hairdresser will be about two years. The payback forecast, which is based on an analysis of existing hairdressing salons, ranges from 7 to 14 months.

Instructions on how to open, where to start and what you need for this

Let's consider the question of how to open a hairdresser in detail step by step. Here you will learn about where to start and what you need to open a hairdresser from scratch.

Selecting a location

In principle, it doesn’t matter where your hairdressing salon will be opened from scratch; in any case, you shouldn’t chase huge amounts of money, and building it in the center of a large metropolis can be done in any residential area of ​​your city. Believe me, the profit will be much greater in a residential area

Format selection

After you build a hairdresser, you will need to create a list of services that you will provide to clients - this is a very important step. In order to do this, you need to clearly understand what a beauty salon and a personal hairdresser are. But if you have difficulty choosing basic services, then make them standard.

Settlement of bureaucratic formalities

To complete the third step, you need to choose the most suitable form of taxation for you. But if you have difficulties in this area, then you can choose common system. After this, you will need to notify Rospotrebnadzor about the opening of the hairdresser. It will be quite difficult to collect documents, because any hairdresser has access to the human body, which entails a sanitary and epidemiological inspection. However, that’s not all; to open a barber shop you don’t need to have a license, but a certificate must be present. But difficulties may arise with the authorities of the SES and the State Fire Service; most likely they will impose additional conditions.

Budgeting

Costs... nothing in the field of opening establishments can do without them. You need to take into account all the details and evaluate them sensibly. Usually the costs are large; they are spent on:

1. advertising of the establishment;
2. rent;
3. registration.

On average, it comes out to about 200-300 thousand rubles, but don’t despair, the barber will bring much more.

If you want to open not just a hairdresser, but a salon, then it would be better for you to take into account the nuances of this business.

Equipment purchase

If you are a beginner businessman, then it is better to consult with experienced specialists. They will help you choose the most suitable equipment. However, it is worth considering the interior; you will agree that it is always pleasant to walk into a hairdressing salon that has well-matched equipment. This can be a profitable way to advertise.

We are hiring staff

After completing 5 points, only one small thing remains - you need to hire hairdressers. There are a huge number of ways to do this:

1. Lure a hairdresser from another hairdresser by making more favorable conditions for him.
2. You can place advertisements in various newspapers or on the Internet - this will bring a huge flow of workers.

We are engaged in promotion

And finally, the last seventh step. Promoting your hair salon is the simplest of all the points listed above. If the quality of the services provided by the establishment is high, then literally in a month you will be developed to the maximum. Another point that should not be overlooked is a properly drawn up schedule. It should be tailored to the customers living in the area where the hair salon is open. Therefore, it is necessary to clearly understand which watches will bring profit. and which ones are not. Also one of important points– this is the quality of the hairdresser’s work, this is what can leave an imprint on the structure of the business.

An entrepreneur who is full of enthusiasm and truly passionate about the idea of ​​opening his own hairdressing salon will definitely get what he deserves. If the client is satisfied with his appearance– he immediately becomes permanent and will come again. This is a business where high level competition, but there is always the opportunity to organize a hairdressing salon with its own advantages!

Contents

How to open your own hairdresser? Where to begin?

Opening your own hair salon is a worthy business idea if you really like this area. This desire usually arises among people in this profession who do not want to receive a standard salary, but prefer to work for themselves. You will have to face many organizational difficulties. But if you draw up a business plan competently and don’t rush into action, everything will work out.

Advantages and disadvantages of business

Let's highlight the main ones pros:

• interesting business and opportunities for growth, expanding the range of services, creating a network;
• there are no problems with registering activities with the tax office;
• minimum number of required permits;
• simplicity of accounting and record keeping.

From cons:

• strict compliance with standards, high degree of responsibility;
• dependence on the professionalism of the staff: more often it is important to contact a specific master, and not to your hairdresser;
• High costs are possible (depending on the type and condition of the premises).

When trusted professionals work with you on mutually beneficial terms, and they remain loyal to you, no problems arise. We recommend paying special attention to working conditions.

Where to start opening a hair salon?

The most important rule: you don’t need to talk for a long time about the fact that you want to open your own business, or spend time discussing this issue with friends. If you are short on time, take a break from work or just spend a couple of weekends drawing up a business plan. Write down in detail:

• desired format of the hairdressing salon;
• features of the room that is suitable for implementing the idea;
• number of employees and revenue distribution;
• costs (be sure to count to the maximum).

After you create a plan, you need to start taking action: selecting a location, registering a business, hiring staff, and doing promotion.

Important! A business plan gives a clear and sober idea of ​​your activities. Its absence will lead to you taking on everything, getting tired and losing control of the situation. .

Choosing a hair salon format

There are many options for opening a hairdresser:

• hairdresser with a standard range of services for men and women (haircut, styling, hair coloring);
• specialized hairdressing salon (for example, for men, with the possibility of cutting beards);
• hairdressing salon with an expanded range of services (manicure, pedicure and other beauty salon services).

As for the audience, hairdressing salons can be divided into the following types:

• Economy class;
• middle class;
• VIP class.

For a beginner, it is most advisable to choose the first two categories, since there are too many requirements for elite hairdressing salons. There will be no opportunity to save on equipment, and the work must be carried out by specialists with many years of experience and non-standard approach to work.

The simplest and most common way is to open a hairdressing salon with an average price tag, where services are provided for men, women and children. It is advisable to separate the men's and women's rooms.

Choosing a suitable location for a hairdresser

First, let's decide which location is most suitable for a hairdresser. Elite establishments are usually located in the very center of the city - if you decide to open a VIP-class hair salon. If you want to open a more modest salon (not necessarily an economy one), it is better to locate it in residential areas of the city.

There is an opinion among experienced entrepreneurs that it is better to locate a salon in the area where you live. This makes it easier to analyze the market for such services and understand which audience you will work for.

As for the room itself, there are several options:

• on the first floor of a residential building(the most common type of room);
• in shopping centers(if the rental price allows, it is expensive in large shopping centers);
• in a separate low-rise building, which can be intended simultaneously for residence, shops, bars.

Important! Very popular for business basements, but for a hairdresser this option is strictly prohibited! We are talking about basic sanitary standards and legal requirements.

Here you need to consider the main restrictions and requirements:

• mandatory presence utility rooms;
• a properly functioning sewerage, water supply, and ventilation system;
• sufficient space in the main room (minimum total area is 42 sq. m);
• One workplace requires approximately 7-10 sq. m;
• mandatory cosmetic repairs;
• sufficient lighting, fluorescent lighting of the work area;
• smooth floor without joints to avoid contamination;
• 2 chairs must have one sink;
• the premises must have free access and a separate entrance.

Hair salon equipment

We list the basic equipment that is required for a hairdressing salon:

• chairs (one per workplace);
• tables;
• shelves;
• shells;
• mirrors;
• chairs for craftsmen;
• hangers;
• urns;
• cabinets;
• air conditioner;
• appliances: hair dryers, curling irons, machines;

The amount of equipment listed depends on the number of visitors that can be received at the same time. Don't forget to buy sets of scissors, combs, etc.

You will also need materials:

• shampoos;
• colognes;
• air conditioners;
• balms;
• gels;
• varnishes;
• paints;
• creams.

Consumables are also needed: cotton pads, disposable gloves and caps. It is recommended to purchase these materials for 2-3 months. Then you will simply buy everything you need.

Equipment selection video:

Recruitment

You should hire only proven craftsmen. Poaching beauty salon workers is a common situation. This is not so bad if the master works 2/2 and wants to earn more. But it is better to hire those who will work on a permanent basis.

There are several search options:

• through friends, social networks;
• submitting advertisements to newspapers;
• personal offer to the artist of interest.

When recruiting personnel, it is important to determine exactly how payment will be made. It could be:

• standard fixed salary + percentage;
• percentage of the amount of work completed per month.

Typically, the master can receive up to 40% of the proceeds. And the size of the fixed salary will depend on the city in which you organize your business. Prices and salaries in the provinces and capital cities are different.

Regarding quantity:

• for the smallest hairdresser, two hairdressers and a cleaner are enough;
• for a middle-class hairdresser - 4-10 hairdressers, a cleaner and an administrator are needed.

How to open a hair salon? Legal aspect of activity

Business must be registered. Usually, registration of an individual entrepreneur is enough to operate a hairdressing salon. It is much simpler than an LLC: you don’t need start-up capital, charter documents, and there are no problems with withdrawing funds from your account. But the main thing is that it’s easier to deal with taxation. And usually there are not so many craftsmen working; a minimum number of personnel is required. What is required of you:

• fill out an application;
• pay the state fee;
• submit documents for registration.

Please note that it is mandatory to indicate the activity code. If you specialize exclusively in hairdressing, we indicate:

96.02 – Provision of services by hairdressing and beauty salons

You also need to decide on the tax system. Usually it is advised to choose UTII. Other options can also be considered, for example, if you are a private hairdresser and are opening a salon for yourself. You can think about the simplified tax system.

To provide hairdressing services, you do not need to obtain a special license. But you definitely need to get:

• permission from Rospotrebnadzor;
• SES permission;
• permission from the fire service.

Financial part: costs, payback and income

• renovation of the premises: 100 thousand rubles;
• purchase Supplies: from 100 thousand rubles;
• equipment: minimum 200 thousand rubles;
• advertising: 10-15 thousand rubles.

On average, you will need half a million rubles to create a small hairdressing salon, and this is quite acceptable starting capital.

You will also need monthly expenses:

• salary for a master: from 20 thousand rubles. or % of payment for services;
• premises rental: from 25 thousand rubles. per month.

If you charge 200-500 rubles for a haircut, there will be about 20 clients per day, the income will be 3-8 thousand rubles. You will receive from 90 thousand rubles monthly.

You will be able to recoup your investment in 1.5-2 years.

Advice: develop, make discounts regular customers, send craftsmen for advanced training. If you are a master yourself, attend master classes from famous stylists. This will allow you to grow in professionally, stand out from the gray mass of ordinary hairdressing salons. Come up with your own “tricks”!

Promotion of services

You need to care about promotion no less than about the funds invested in equipment. They should speak well of you, which means the main condition is really good job masters. And the base always becomes word of mouth. Therefore, it is recommended to start by providing services for your friends. If you work well, they will start talking about you in their circles. You also need:

• Come up with a good and memorable name. If you are experiencing difficulties, just contact a freelance copywriter through any online exchange.
• Create a design project. This includes the development of a logo and corporate identity.
• Order a bright sign. It should be highlighted and attract attention.
• Make business cards. It’s inexpensive, you will distribute business cards to all clients, and at first to your friends. If you like the work, they will call you and make an appointment.
• Print flyers. Contact any printing workshop. Leaflets can be distributed to mailboxes in nearby houses in the area. So, you can report the discovery.

Let's sum it up

Having your own hairdresser is an opportunity to realize your creativity, earn a lot of income, and engage in socially useful work. Assess your strength and try. Don’t expect immediate payback and big profits. But when you love what you do and are constantly developing, it will definitely bear fruit. Take the first step, and we wish you success in your entrepreneurial endeavors!

A hairdressing salon is a profitable business, if only because the services of hairdressers are always required. According to experts from the WAM (World Marketing Association) This type of small business is the least likely to fail, because it is based on meeting the most pressing needs of people.

The possible reason for failure will not even be the lack of clients, but incorrect promotion, an erroneous advertising concept and the lack of professionalism of the masters themselves.

Clients can be found always and everywhere, both in a huge metropolis and in a small village.

• Read:

Economy class hairdresser or beauty salon?

There is no clear gradation between hairdressing salons and beauty salons. If you focus on State standard Russian Federation, then in this document The following gradation is proposed:

• The economy class hairdresser provides only hair care services (cutting, coloring, shampooing, styling). There are no more than 6 workplaces in the hall.

• The beauty salon offers a wider range of services (manicure, pedicure, scalp care, hair and nail extensions).

• Luxury beauty salon - in addition to the above services, it also offers massage, SPA, and cosmetologist services.

You can read how to open an economy class hair salon in the article.

What does it take to open a hairdressing salon in Russia?

According to existing legislation, anyone who has the right to reside in the Russian Federation can open a hairdresser: citizens of the country or foreigners with a residence permit.

Required items:

1. Create a business plan.
2. Find hairdressers.
3. Purchase the necessary equipment, materials, tools, cosmetics.
4. Purchase the required package of documents.

How to open a hairdresser from scratch: step-by-step instructions

Let's look at each point in more detail and find out where to start opening a hairdresser.

Market analysis

Conducting analytical work is mandatory. Without studying the market, without identifying the presence of competitors or the peculiarities of providing similar services in your region, you simply will not be able to draw up a competent business plan.

How it's done?
Having chosen the area of ​​the city (village) in which you plan to open your business, go through those establishments that already exist. Find out which services are already represented on this market, which ones are not yet used, how widely the population is covered, how many visitors come to the salons.

Creation of a USP (unique selling proposition)

If you want to succeed in this field, your salon must be somewhat different from the existing ones.

For example, you will provide services exclusively to men, or you will have discounts for brides or birthday people. Perhaps the highlight of the salon will be creative haircuts. There are plenty of options. It is important to find that “trick” that will be specific to your establishment.

Choosing a business form

If you decide to open a simple hairdressing salon, then it is enough to register an individual entrepreneur. The procedure will take at most 7 days, and a list of documents will be issued upon registration.
If you are going to provide cosmetology services, you will have to purchase a license.

Finding premises is the most important point in organizing this business.

Search for premises

It is advisable that the salon be located in a busy area. It’s good if there is a large residential area, supermarket or fitness center nearby. Make sure the building's façade is in good condition. It is advisable to have enough space for outdoor advertising.

Let's define the basic requirements:

• The room should be isolated, with a separate entrance from the street. If the establishment is located in a residential building, then the apartment must be located on the 1st floor of the building and have a separate entrance. Required condition– presence of an autonomous ventilation system.

• If the choice falls on the ground or basement floors, then it is necessary to obtain the consent of the SES and obtain special permission.

• According to SES standards, each workplace must have at least 5 square meters. meters if available separate room for washing hair. Otherwise - at least 8 sq. m. The distance between the chairs is at least 1.8 meters from each other and at least 0.7 m from the walls. For every 2 chairs you will need one sink for washing hands and hair.

• If a manicurist works in the salon, then ideally he should have a separate office. At large area Combination of workrooms is allowed.

• Mandatory presence of utility rooms: for storing cosmetics, for eating, a toilet and dressing room, a room for storing garbage, a guest area. It is allowed to combine zones, but this must be previously agreed upon with the SES.

• Walls and floors should be smooth so as not to make them difficult to process disinfectants. Lamps in work area– luminescent.

Equipment

Example of a combined guest and work area

Equipment for the guest area can be selected to suit your taste.

Necessary package of documents for opening a hairdressing salon

Having chosen a room and ordered equipment, you can collect documents. The most necessary thing is permission from the SES and fire inspection.

Permission from the SES can be obtained only after the premises have been inspected by employees of this organization and a certificate of compliance with sanitation requirements has been drawn up. To better navigate, read Sanitary Regulations 2.1.1.2.-1199 dated 06/01/2003.

It is easier to resolve the issue with the fire inspectorate.

First option: make a declaration and send it to the firefighters. They declare your company, and you will receive a notification about it.

The second option is more practical: go to the fire inspection yourself, agree with the inspector to conduct a preliminary inspection. The inspector will check, you can correct possible shortcomings on the spot, then fill out the declaration. After this, it will be easier for you to resolve issues during the next inspections.

List of other documents:

• agreement for waste removal and disposal;
• agreement for the removal and disposal of fluorescent lamps;
• agreement with laundry and dry cleaning;
• contracts for disinfection, disinfestation and deratization;
• a document confirming the right to use this premises (lease agreement or owner’s document);
• log of the consumption of disinfectants;
• journal for familiarizing workers with safety rules.

The final step is finding employees and advertising

The requirements for employees are as follows: the specialist’s skills must be documented (certificate of completion of special courses, vocational school certificate, and corresponding certification).
The same applies to a manicure-pedicure specialist, massage therapist, hairdresser, cosmetologist - if you decide to open a hairdressing salon.

This could be advertising on local television and radio, advertisements in newspapers and magazines, flyers, leaflets, banners. Advertising on the Internet is very effective: on social networks, on city forums. It all depends on the amount of money you can invest.

How much does it cost to open a hairdresser?

To summarize, let’s calculate the costs of opening a hairdressing salon for 4 jobs. Prices are approximate, since the cost of some items depends on the region:

• registration of permits (registration with the Federal Tax Service, ordering a stamp) – 10,000 rubles;
• equipment of the premises in accordance with the requirements of the SES and firefighters - 50,000;
• acquisition necessary equipment(chairs, tables, tools, cosmetics, linen) – 200-300 thousand rubles;
• advertising costs – at least 15,000 (at least advertisements in the media and a sign);
• working capital (until you reach self-sufficiency) - 100 thousand rubles.

That is, if you have 500 thousand rubles, you can open this type of business from scratch.

Profitability

The payback period is on average 15-18 months. If you build the business correctly from the very beginning, the hairdressing salon begins to make a profit already in the third month of operation (provided that you have good craftsmen and high level of service).

FAQ

No clients in the first months of work.

• Increase your advertising costs, use different types advertising products.
• Attract professionals from your client base.
• Expand the range of services (for example, home visits, flexible system discounts, discount cards, etc.)

Where can I get the equipment?

It is better to buy from trusted suppliers that have all the necessary quality certificates.

Where to find professionals?

It all depends on the concept. If you are planning to open an economy class hairdresser, then it is enough to find 2-3 professionals. If you are positioning your establishment as a salon with your own style, then you can contact master schools and recruit a staff of young employees who are easier to train in your style.

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit – 64,175 rubles.
• Initial costs – 415,000 rubles.
• Payback – from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will compile detailed business plan hairdresser with calculations.

Market analysis

If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.

It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are also potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they themselves use hairdressing services.

SWOT analysis

When drawing up a business plan, you need to consider external factors that may have a positive or negative impact on the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies and the possibility of their implementation.

If we talk about external threats, we cannot fail to note the following factors:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdresser has its own strong and weak sides, with which you will need to work throughout the entire time. So, to strengths can be attributed:

• Good location.
• Qualified personnel.
• High quality equipment.
• Acceptable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of client base.
• Zero image of the organization, they don’t know about it.
• Narrow range of services.

Opportunity assessment

Number of working days in a week: 7.

Operating mode:

In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use it for the first time cash register, it is necessary to notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. Exist sanitary standards requirements for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, ventilation system, anti- fire safety.

Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.

Please remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the “word of mouth” system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that the initial Money we don’t have much, and the main competitors will be small middle- and economy-class hairdressers; the price must be set at the market average. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rubles. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. Considering that the area studio apartment approximately equal to 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools(curling irons, hair dryers, etc.), racks, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and chairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a certain way color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality services, work with clients, conduct advertising campaigns.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them by insuring your own property.

I would like to give a few more tips:

If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to search professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, consumption is reduced by the amount wages one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!