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How to open a spa? How to open a spa salon: business in the field of beauty and health

Business plan

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The proposed business plan for a spa salon will help you organize your own business, because you need to calculate thousands of little things that will help you achieve your mission. The beauty industry continues to develop, new technologies are emerging, innovative methods, which allow women and men to maintain youth, maintain their body at the proper level, and make it attractive.

A high-quality business plan for organizing a spa will allow you to take into account the needs of all segments of society, because the days when only the wealthiest citizens took care of themselves are long gone. Now millions of citizens of our country strive, with the help of the latest developments in cosmetology, to look well-groomed, fit, tanned, with delicate skin. Such salons are common in every corner of our country; this is a highly competitive niche that requires careful calculations before you penetrate its hidden corners.

You have the opportunity to study a business plan for creating a SPA center on our website. You will not only learn about the risks of this enterprise, but will also be able to verify the range of future services and calculate which direction will be beneficial for your enterprise. The quality of modern water treatments here is combined with balanced exfoliating, nourishing, moisturizing, anti-cellulite masks for the whole body. It is possible to expand the work of the solarium, massage room, as well as taking advantage of the benefits of aromatherapy, the choices are truly endless.

Massage and cosmetology are the main types of services that modern spa salons specialize in. There are several varieties of these establishments - urban and suburban, oriental and fitness spas, as well as many others. According to experts, the most promising is considered to be the opening of a spa salon in a sanatorium, or the organization of a spa salon on the basis of popular salon beauty.

A new direction in this type of business is becoming increasingly popular - economy class spas, designed for visitors with low incomes. Such establishments are usually located in residential areas, while the usual location of elite spa salons is the city center.

With successful business management, a business such as a spa center can bring in at least 20 thousand dollars monthly. But you can count on absolute occupancy of the center no earlier than after one and a half to two years of operation. This process can be accelerated by competent marketing strategy, allowing you to quickly promote your business and attract new customers.

A businessman who decides to open his own business - a spa center, first of all needs to obtain a license for this type of activity. Moreover, it is necessary to take into account the factor that this document is issued not to an organization, but to a specific specialist. Once you have received your license, you should think about finding a suitable premises, the size of which depends on what services you intend to provide in your spa. If you are planning to open a mini spa, then 30-40 square meters will be enough for you. m. A full-fledged business providing spa services of various formats requires much larger areas.

When planning the budget for a country spa project, do not forget to include the costs of furnishing hotel rooms. When looking for premises for such a salon, you should pay special attention to surrounding nature, since her beauty will attract potential clients not least. A plus will be the location nearby thermal or mineral springs. Spa equipment is a major cost item. For these purposes, a businessman will need 100-200 thousand dollars. You can reduce costs by relying not on hardware, but on manual technologies. But for this you need to invite great specialists to the salon.

The payback of a spa depends on how quickly and efficiently you can grow your business; as a rule, this takes at least two years. It will help you assess business prospects and correctly distribute forces professional example business plan for opening a spa with ready-made calculations. It contains a lot useful information, which will help you determine the rationale for choosing the organizational and legal form of activity of a spa salon, evaluate the equipment of a spa salon and bring your company to the forefront.

The niche for providing spa services in Russia is still relatively free, but in megacities services of this nature are becoming increasingly popular, since there spa salons are in fact the only place where you can not only relax and unwind, but also improve your health and appearance.

SPA salons, although they have many common features with traditional beauty salons, they still have a wider range of services. As a rule, beauty salons provide mainly cosmetic and image services. SPA salons, in addition to them, also provide relaxation and wellness services. Actually, that’s why opening a spa salon is a larger-scale event. Naturally, the capital costs for opening require much more, and the provision of medical services requires the presence of appropriately qualified medical personnel.

The main clients of spa salons are:

1. Professional athletes;
2. People recovering health after various injuries;
3. People who do not want to be treated in hospitals and prefer alternative methods;
4. People who want to relax after working days.

Registration

To open a spa salon, you need to register an LLC or CJSC. Conducting this activity in the status individual entrepreneur is impossible, since the provision of medical services is inherent in the very idea of ​​business. Also, to provide a number of services you will need a license, which you can obtain either yourself or with the help of qualified lawyers. The cost of intermediary services can fluctuate around 50-70 thousand rubles. Process of getting everyone necessary documents It takes about six months, so registration and obtaining a license should not be delayed.

Services

The entire range of services provided by spa salons can be divided into two large categories:

• Cosmetology services;
• Household services.

Cosmetology services come in two categories:

1. Services provided by people with secondary medical education, and services that only cosmetologists have the right to perform.
2. Household services can be provided by specialists who do not have a medical education. Such services, in particular, include manicure, pedicure, eyebrow correction, etc.

Room

The area of ​​the premises for a spa directly depends on the volume of services offered. Statistics show that to open a salon, the area must be at least 120 square meters. m., but if you open a beauty salon with only some spa services, then the area can be halved.

It is worth mentioning that one of the most promising formats for providing spa services is the opening of a country spa salon. However, to arrange a country salon, the area of ​​the room must be much larger. Running a business in a residential area will be less expensive. Cost of one sq. m. in a residential area fluctuates around 1000 rubles.

It is legally prohibited to set up spa salons in basements; however, an apartment can be converted into a salon, having first removed it from the housing stock. In this case, it is better to focus on the “at home” format, then the main target audience will become residents of the house, so it is advisable to refurbish the apartment in a respectable area.

The entire rented area must be divided into such locations as:

• Wet area, which should include cabinets using various techniques based on healing properties water;
• The dry zone, which should include spa treatments without the use of hydrotherapy techniques, that is, various massages, hardware methods of figure correction;
• The image zone, which should include rooms with health treatments for the scalp and skin, manicure and pedicure rooms, and a hairdressing salon;
• Aquazone, which should be represented by a sauna, swimming pool or bathhouse.
• The administrative area, which should include administrator’s workstations, staff rooms, etc.

Equipment

When choosing equipment for a spa salon, you need to pay attention to the presence of all certificates. The fact is that some companies import equipment without the appropriate accompanying documents, which subsequently leads to problems for the end buyer. What you need to buy is professional equipment, which differs from household equipment in higher quality assembly and the ability to operate for a long time at maximum loads. You should also ask the seller about the warranty period for the equipment during intensive use. It is advisable to purchase equipment if warranty period is at least one year. In addition to the above, it is necessary to clarify the availability service center, whose specialists can be called in case of unforeseen circumstances. Statistics show that to equip one square. m. SPA salon needs 30 - 60 thousand rubles.

Staff

Naturally, the staffing table of a spa salon may include quite a lot of positions and not all of them. medical education is a mandatory requirement. However, it is important that licensed medical services are provided only by specialists who have the appropriate certificates.

In principle, 17 people are needed to operate a spa:

• Administrator – 1 person;
• Technical staff – 2 people;
• Accountant – 1 person;
• Hairdresser – 3 people;
• Fitness instructor – 2 people;
• Cosmetologist – 5 people;
• Nurse – 3 people.

Costs and payback

To open a spa salon you need approximately 4.25-7.97 million rubles, which will be distributed as follows:

• Law firm services – 50-70 thousand rubles;
• Purchase of equipment 3.6-7.2 million rubles;
• Renovation of the premises - 400-500 thousand rubles;
• Advertising – 200 thousand rubles.

Monthly expenses will include:

1. Staff salaries – 750 thousand rubles;
2. Rent of premises – 120 thousand rubles;
3. Utility costs – 50 thousand rubles;
4. Advertising – 15 thousand rubles;
5. Other expenses – 50 thousand rubles.

Total: 985 thousand rubles.

When fully occupied, a spa salon can generate income of about 1.65 million rubles, however, such occupancy will only be achieved within 1.5-2 years continuous operation. Thus, we can assume that the approximate payback period for the initial costs of opening a spa salon will be 4-4.5 years.

Many novice entrepreneurs think about what to build successful business is possible only in megacities, and in small towns only food trade is profitable. Of course, this is not true. In small towns there is often no competition at all, which opens up good prospects for entrepreneurs. One of the types of business for a small city can be a spa salon - it will be popular even in a crisis.

Studying the market

Where to start business? The main rule is to study the market. Find out if there are already operating salons in your city, what services they provide, what price level, etc. Hairdressers often open in small towns and provide some of the SPA services.

SPA is a massage and water procedures

Please note:Many people mistakenly think that SPA is only a massage or body wrap. SPA implies water procedures: hydromassage, baths with salt, mud, algae.

After that, explore the customer's capabilities. Typically, spa salons are visited by middle-aged and older ladies who have a stable income, care about their health and appearance. The procedures are also popular among young girls.

Deciding on the direction

It should be understood that spas are divided into three categories:

1. Economy class. They usually work in beauty salons.
2. Middle class. This is a full-fledged spa that will require quite a serious investment.
3. Elite class. Such establishments are designed for people with high level income.

In our case, it is best to focus on the first two classes. People who will visit elite salons, in small town there will be units.

Think about what goal you set for yourself. If we are talking about family business with a constant flow of clients, it is better to go with the first option. Such centers are usually visited by clients living nearby. The average check is small, but the number of visitors is significant. The second option involves working with the middle class. To do this, you need to fully comply with the chosen trend: serious professional equipment, trained personnel, stylish design. There are fewer clients, but they will bring more money. Such establishments usually operate “seasonally”: influxes are observed at the end of the week, before the holidays, after the New Year, from the beginning of spring to mid-summer.

Elite establishments in small towns most likely will not survive - they require an overly wealthy client.

Please note:If you want to do business seriously, we recommend that you start with the SPA economy class. You will get good experience and will be able to open a new establishment, taking into account all the mistakes.

Choosing a place

You will need to pick good place. Typically, such salons are located in the center of a village or in large neighborhoods. Proximity to transport interchanges also plays a role - people will come to economy salons by public transport.

Good craftsmen will bring you many clients

The following requirements are put forward for the premises under the salon:

1. Availability of a separate entrance.
2. It is prohibited to create an establishment in the basement.
3. If the spa is located in a residential building, then the residents must give you permission to accommodate it.
4. Everyone must be present in the room utility networks(electricity, water, sewerage, ventilation).
5. For one workplace must be at least 10 m2.

Typically, to set up a full-fledged salon, you need a room with a volume of 100-120 m2. In it you will need to place:

• reception;
• workroom divided into zones;
• warehouse;
• sterilization room;
• locker room and shower for employees.

Registration

After you have completed all the above operations and found the premises, you can proceed to specific actions. The first thing you need to do is register. You can obtain the status of an individual entrepreneur or LLC. Working as an individual entrepreneur is a little easier, but an LLC opens up new opportunities and allows you to legally divide the business between two or more owners.

After this, you enter into a rental agreement, carry out repairs and obtain permission from the sanitation station and fire inspection. If you plan to provide medical services (massages, beauty parlors), then you need a license to provide the relevant services.

Equipment purchase

Everything is complicated here - you need to understand what and why you are buying. There are three ways:

1. Contact a consulting company that will select the most suitable equipment for your needs.
2. Franchising. You will not need to buy equipment and select it - you will get everything “for rent”.
3. Purchase equipment based on own experience and advice.

A hydromassage bath will allow you to carry out many therapeutic procedures

Typically, a full-fledged establishment should have a high-quality hot tub, several massage tables, showers. You will also need essential oils, salt, mud, clay, algae. A beauty salon requires masks, creams, peeling creams, and a serious assortment of cosmetic equipment for various procedures.

Staff

Remember that in a small town a beauty salon will be profitable only if you have employees the best masters of the possible. Try to lure famous masters to your spa by promising higher pay, a significant number of clients and modern equipment. A good master has his own audience, which migrates behind him. Usually the master receives a minimum rate of +30% of the order - this allows him to be encouraged to do high-quality work.

All masters must have state diplomas and permission to engage in medical activities. Also in the salon you will need:

1. A couple of hairdressers.
2. Manicurist.
3. Pedicure master.
4. Cosmetologist.
5. Administrator.

Also, an accountant (at low turnover it is better to hire someone), a cleaner and a security guard can work in the salon. Masters must be periodically sent to advanced training courses and various seminars where new beauty trends are discussed. This investment is guaranteed to pay off.

Profitability

Detailed business plan for a spa salon with calculations you can download it from specialized sites and adjust it to your needs. We offer average calculations based on practice.

Both children and men will go to a good spa salon

Consumable part:

1. Registration of a business, obtaining all certificates and licenses - 30,000 rubles.
2. Repairs to the premises, laying the necessary communications (based on 120 m2) RUB 350,000
3. Purchase of equipment and ingredients for 2 months of work: 500,000 rubles.
4. Advertising - 50,000 rub.
5. Other expenses RUB 50,000.

The income portion comes from the services themselves + sales of various cosmetics. The average bill for visiting a spa salon is approximately 350 rubles; 20 people are served per day. Thus, the profit per month is 210 thousand rubles. After deduction wages, rent, utilities and taxes, you will be left with approximately 50-60 thousand net profit. This means that the spa will fully pay for itself in a year and a half, which is a pretty good result.

The beauty industry is a very profitable type of business. If you want to organize your own business in this area, you can consider a business plan for a spa salon, which takes into account all important factors enterprise organization.

Documents and premises

When opening your own business, you must first look for suitable premises. It can be purchased or rented. The company must be located in such a way that communications (water supply, sewerage, electricity) are accessible. Availability is welcome convenient access to your building. It is desirable that it be in the city center, and there are no competitors nearby.

Before opening a spa salon, you must register as legal entity and register with the tax office. In addition, to open a salon, it is necessary to obtain approval to work from the city administration, the sanitary-epidemiological station and the fire inspectorate. Can't do without constituent documents to the company, placement of advertising and outdoor signage, permission to trade related goods.

How much does it cost to open a spa? When solving this issue, you will need to take into account many nuances, but the main expense item is the acquisition of things and tools necessary for its functioning. It is better to entrust this issue to a company specializing in equipment for spa treatments. Its employees will install and put it into operation.

What is SPA

The history of SPA services began back in Ancient Rome. These include physiotherapy in the form of baths using sea, mineral or thermal water.

A modern spa business also includes the provision of the following services: peeling (cleansing the skin with sea salts), wrapping after a bath in therapeutic mud and massage.

As a rule, all these procedures are quite expensive, but, nevertheless, they are in demand among women aged twenty-five to forty years. It is at this time that ladies are busy with their own careers, and a well-groomed and beautiful view promotes career advancement.

Not to mention the fact that this circumstance helps arrange her personal life and simply increases a woman’s self-esteem. In addition to the procedures already listed, the salon offers the services of a cosmetologist, makeup artist, fitness trainer, pedicure and manicure specialist, etc. In general, these are cosmetic procedures, rejuvenating and wellness. It is worthwhile to periodically add to the list of services offered to clients.

Financial investments

The main costs that need to be included in the business plan of a spa salon include renting premises, interior decoration, repairs, public utilities, purchase of equipment and small tools. Don’t forget about the costs of salon registration, approvals, advertising and employee salaries.

For your salon to function successfully and be popular, you should not skimp on consumables. It is better to purchase well-known professional lines of cosmetics. After all, you can win a clientele precisely thanks to the effectiveness of the procedures performed, and high-quality products will help you achieve the desired result. You will need to spend about 150 thousand dollars to purchase equipment for spa salons. In general, setting up a business will require an investment of two hundred and forty thousand in US currency.

Equipment

To decorate the room you need to invite a designer. He will be able to choose such a palette of colors and such an interior that creates a calm atmosphere that is inviting and allows you to relax and feel peace. From a specialized company you need to purchase equipment for spa salons: furniture (chairs, cabinets, tables, sofas) and special devices, such as beauty devices, hydromassage baths, computers.

The offered range can be viewed at industry exhibitions, where you will also have the opportunity to get acquainted with equipment suppliers. At such events you can learn necessary information, take an advertising brochure, study it in a calm environment, and only then contact the supplier and conclude an agreement.

Staff

A necessary item that includes a business plan for a spa salon is staffing. You need to type it very carefully. Professionals in the field of medicine and cosmetology will be required. Naturally, they all must have medical records. Employees must not only be competent specialists, they must be able to communicate with people: be polite, tactful, be able to listen, and work unobtrusively.

The owner of the enterprise must provide them with comfortable working conditions and decent wages. In addition to the main specialists, maintenance personnel will be required to clean the premises and technical maintenance equipment.

Promotion of the company

Advertising is one of the most important components that a spa salon business plan should include, because without it, few people will know about your company. This means that advertisements should be placed in the media (newspapers, radio, television). On your own website you can post information about the salon, talk about services and procedures, and new products in the field of professional cosmetics.

Advertising is placed on city vehicles, on banners, and flyers are distributed on the streets. Very good effect has a so-called word of mouth, when clients who have already visited you will tell their friends about the company. The right step would be to team up with a well-known beauty salon or large hairdressing salon.

Special marketing events help attract visitors, for example, free services when opening a salon, discounts, and a system of discount cards. In this way, you can solve the question of how to promote a spa salon and increase the flow of clients.

Project payback

Beginning businessmen who are just thinking about how to open a spa salon are interested in the return on investment of the project. Note that the company’s income is calculated from the difference between the funds invested in opening the business (variable costs, fixed costs) and the profit received. Prices for services are set based on several factors.

Here it is necessary to take into account both the cost of such events from competitors and your own costs. The amount will directly depend on the volume of procedures provided and how many clients you were able to serve over a certain period of time, for example, a month.

If you correctly calculate all the risks and investments in the business, the project will pay for itself within three or four years and will generate a consistently high income. The salon is busiest on weekends and holidays (70%). Monthly income from one square meter can reach $200.

• Risks of business at a spa salon
• Financial plan SPA salon
• • • • Similar business ideas:

Business plan for organizing a spa salon in a residential area of ​​the city with an estimated monthly profit of 230 thousand rubles.

How much money is needed to start this business?

According to our calculations, opening a spa salon will require an investment of at least 2.75 million rubles. The main costs are related to the arrangement of the premises and the purchase of equipment:

• Repair and design of the premises - 500 thousand rubles.
• Equipment - 1,640 thousand rubles.
• Hydromassage bath - 450 thousand rubles.
• Turnkey infrared sauna - 80 thousand rubles.
• Couch for wet procedures - 55 thousand rubles.
• Charcot contrast shower - 170 thousand rubles.
• Sun loungers (2 pcs.) - 300 thousand rubles.
• Massage couch - 350 thousand rubles.
• Tables and carts for spa treatments - 100 thousand rubles.
• Massage mattresses - 20 thousand rubles.
• Stone therapy kit (heater, set of stones) - 15 thousand rubles.
• Accessories for SPA (stands, screens, sterilizers, recirculator) -100 thousand rubles.
• Other equipment (chairs, armchairs, dryers, sinks, tables, tools) - 150 thousand rubles.
• Consumables (towels, napkins, cosmetics) - 50 thousand rubles.
• Advertising, website creation - 100 thousand rubles.
• Business registration and other organizational expenses - 50 thousand rubles.
• Reserve fund - 300 thousand rubles.

Description of products and services offered

Our salon plans to provide a whole range of therapeutic and rejuvenating procedures. Popular services include:

• Aromatic peeling
• Pink clay body wrap
• Chocolate wrap (for lovers)
• Diamond peeling
• Radiofrequency lifting
• Head and whole body massage
• Hydromassage
• Stonetherapy
• Phytobarrel
• Herbal tea
• Aromatherapy
• SPA pedicure
• Sauna and swimming pool

In addition, it is planned to offer clients various SPA programs, which will include several procedures at once. For example, a wellness and relaxation program: phytosauna (15 min), relaxing head massage (15 min), seaweed wrap (40 min), foot hydromassage with sea ​​salt(15 min), moisturizing body lotion (10 min), tea ceremony and aromatherapy (15 min). Such a program will cost the client 2,300 rubles. Spa programs for lovers, anti-stress programs, relaxing and anti-aging treatments, programs for children and much more will also be offered. It is planned to sell salon services using gift certificates. Cooperation with other beauty salons and holiday agencies is possible. Salon employees will be trained in proper spa etiquette: warmly greet the visitor, speak competently and clearly about all services and procedures, strictly adhere to technology and techniques, complete procedures with recommendations, help with dressing, send cards and birthday greetings. The average bill for our organization will be 2000 rubles. The estimated number of clients per day is from 10 to 15 people.

Download business plan for a spa salon

Where to start organizing a spa salon

It is planned to rent premises for the provision of services in a residential area of ​​the city, in a separate building, in close proximity to a densely populated area of ​​new buildings. The area of ​​the rented premises will be 125 square meters. The rent will be 70 thousand rubles per month. The premises meet all the requirements of SanPiN 2.1.2.2631-10. The ventilation, water supply, heating and sewerage systems are in good condition and do not require repair. You only need to do cosmetic repairs the premises itself. The ceiling height is 3.2 meters, there is an emergency exit. A preliminary composition of salon employees has been formed. Among them: administrators (2 people), executive director, spa estheticians (3 people), massage therapists (2 people), dermatologist (1 person), cosmetologists (2 people), manicurist and pedicurist (1 person). It is planned to outsource the services of an accountant and cleaner. The average wage fund, according to business plan calculations, will be 220 thousand rubles per month. In order to increase labor motivation, regular bonuses and allowances will be issued. For each client served, the craftsmen will be paid an additional percentage of the service provided.

Which tax system to choose for a spa?

The organizational form of our spa will be a limited liability company consisting of three founders. As a taxation system, it is planned to use the simplified taxation system - a simplified taxation system, 15% of the organization's profit.

Marketing plan for this business

Among the most common spa clients are middle-aged and older women with middle-to-higher incomes. Large number of them are housewives. Therefore, the optimal methods of advertising are: local advertising in the media, image programs, information in glossy magazines, outdoor advertising (banners on highways), promotions and advertising on the Internet (website, group on social networks.). According to our calculations, monthly advertising costs will be at least 40 thousand rubles.

Risks of business at a spa salon

• Rising prices for consumables;
• The emergence of major players in the market, increased competition;
• Increase in rental prices;
• A decrease in demand for a service as a result of crisis phenomena in the economy (they save on such services first of all).

Spa financial plan

Let's move on to calculating the main indicators of business economic efficiency. Fixed monthly expenses

• Rent of premises - 70 thousand rubles.
• Utility costs - 50 thousand rubles.
• Salary + insurance contributions - 290 thousand rubles.
• Consumables - 30 thousand rubles.
• Advertising - 40 thousand rubles.
• Outsourcing (accounting, cleaning, security) - 30 thousand rubles.
• Other expenses - 20 thousand rubles.

Total - 530 thousand rubles. Monthly income

• The salon's average bill is 2,000 rubles.
• The average number of visitors per day is 13 people, per month - 400 people.
• Potential revenue - 800,000 rubles.

How much can you earn by opening a spa salon?

Profit: 800,000 - 530,000 (fixed expenses) = 270,000 rubles per month. Minus taxes (USN, 15%), net profit will be 229,500 rubles. Profitability is 43%. According to our calculations, it will take at least 12 months to promote the business (reach revenue targets). According to the calculations of the business plan, the return on investment will occur no earlier than after 25 - 30 months of operation of the spa.

We recommend download business plan for spa salon, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose equipment for a spa salon

Professional, thriving spa salons have their own flavor. That is why only a true professional can decorate an establishment. He will select a palette of colors, furniture and interior equipment in such a way that you will want to return to the salon again and again. The opportunity to relax and feel peace, to undergo quality treatments is the main thing in the spa industry. As for furniture, a standard set is suitable - tables, sofas, armchairs, bedside tables, shelving. Among the equipment you will have to have special devices, hydromassage baths, massage couches. It is best to purchase cosmetology equipment as a package from a specialized place. In Russia, exhibitions are often held at which samples of devices of foreign origin are presented. Here you can also meet suppliers and sign contracts for the supply of products.

Which OKVED code should I indicate when registering?

When registering a spa salon, you should indicate:

• 02 - provision of services by SPA salons;
• 04 - activities related to physical education and health.

What documents are needed to open

Before opening a business, you will need to register as a legal entity - form an LLC. It is also necessary to obtain permission from the city administration, SES and fire inspectorate.

Do I need permission to open?

Opening a spa salon is not subject to licensing or certification.

SPA salon opening technology

A spa salon is a place where harmony reigns, quiet music helps you relax, skillful hands massage therapist, hydromassage bath or shower allows you to relieve all tension after a hard day, take your mind off everyday problems and truly enjoy relaxation. This is the kind of place that will thrive. When creating a spa salon, you should be guided by these tasks and then the business will flourish for a long time.