Decorating shop windows for the New Year. Store decoration for the New Year. We decorate the store with our own hands
- Why is it important?
- What factors are taken into account?
- Degree of influence
- Examples of creative design
The showcase is a very important part of the business, from its correct design The level of sales largely depends. She performs the functions passive advertising, attracts customers and can even influence their choice to a certain extent. According to scientific research, the consumer does not perceive the window display as advertising, and therefore is not an irritant. The modern media space is oversaturated with advertising products, which often repels buyers. That is why the showcase is ideal option hidden advertising.
Why is it important?
According to research by scientists, the majority of buyers, about 80%, enter stores driven by the desire to buy something, without specific desires. A properly designed display window is an ideal incentive to make a purchase; it stimulates shopping mania – a person’s immediate desire to buy something. Also, a display window can make a customer a regular. Among the main functions I would like to highlight:
- introducing customers to the assortment;
- preparation for spring, for autumn - seasonal arrival of goods (especially relevant for clothing stores);
- familiarization with holiday promotions, for example, special offers for the New Year;
- formation of aesthetic taste and acquaintance of visitors with the latest trends in the field of fashion, production of cosmetics and underwear.
What factors are taken into account?
When designing the face of a store, the following factors must be taken into account:
- Flow of potential buyers and passers-by. It can be small, medium and intense. It depends on the location of the store;
- Targeting: broad consumer audience or narrower. This is determined by the pricing policy: low, medium, high price segment;
- Type of goods: clothing, groceries, cosmetics, underwear, jewelry.
- What is the assortment formed from - brands, trademarks.
Taking these factors into account, it is necessary to create an image of the store that will attract visitors. To do this, you can apply the concept of progressiveness, mystery, creative chaos. Main principle– interest the passerby and turn him into a buyer.
Degree of influence
To evaluate the effectiveness of window display design, it is necessary to order a special study. It's inconvenient and expensive. But science says that window dressing can be done with an efficiency rate of 0 to 300%. It is difficult to give any advice here in an age of freedom of creativity and departure from traditional canons, it is difficult to predict what will interest passers-by and make them come into the store.
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Design a face point of sale necessary in such a way as to attract the attention of potential buyers. Light plays a huge role here, especially in dark time day, he must illuminate a composition of goods. It doesn't have to be a bright, constant stream of light. The lighting can be dimmed and different colors can be mixed.
An important requirement is that the design should not “reveal all the cards”, i.e. contain the entire range. It’s better to create some kind of intrigue so that the passerby becomes interested in finding out what the store offers inside. If it is a grocery product, various compositions from the offered assortment will become effective advertising. We immediately present to your attention ideas on how to beautifully decorate a grocery store window:
The main thing is to periodically change the design of the window display. This dynamic is sure to attract buyers. At the same time, it is imperative to take into account seasonal features; by spring, decorate everything brightly and catchily; by autumn, in the style of rational restraint. You shouldn't be afraid to experiment. Window design itself is more of an art than a science. The exception is food sector. Here everything is laid out and arranged according to planograms, which are based on research by scientists and marketers and are aimed at promoting a specific product. In other words, the store sells what it needs.
Examples of creative design
It should be remembered that a person is always attracted to everything unusual and non-standard. Even if the design evokes negative emotions, we can assume that the showcase is effective. The composition of the goods on it fulfilled its function, because the main thing is to evoke emotions, and their polarity, in fact, is not important. A neutral attitude or indifference can be considered a failure.
The photo shows an example of advanced design using modern technologies:
This is a virtual showcase where the assortment is displayed on huge screens. The convenience of this method lies in the ability to quickly change the image and create new original compositions.
More often supermarkets use billboards with images of promotional products, which play the role of design. In general, it is quite difficult to find an example of creativity in the product sector, because... that's great rarity. However, we still tried to find ideas original decoration showcases and provided them above.
The situation is completely different with clothing stores. This example will definitely attract the attention of passersby. It is designed for the consumer who loves creativity to everything, and, accordingly, to the formation of a clothing style.
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Another example of a creative approach is to create a mysterious, intriguing image of the store.
One of the most profitable areas of trade is perfumery. There are so many cosmetics on the market that the one who can lure the client will be on horseback. And then he will offer him optimal quality and reasonable price. But the first step, the trap, is to design the window display, for example, like this:
The second example shows that the design does not have to be thematic. There are no cosmetics here, so the display encourages you to look into the store and find out what they sell there, and that’s all the sellers want.
It is relatively easy to design a shop window that specializes in... These are mainly mannequins demonstrating the highlights of the collections - the sexiest models. It is on seductive forms that the bet is placed.
It won’t be difficult to decorate your window display for the New Year. Here you can use traditional symbols holiday: snow, Christmas tree, garlands, toys, gnomes, Father Frost, Snow Maiden, Santa Claus. All these elements can be arranged in any way you like and used as decoration for the product. If you want to decorate a window display for the holiday with your own hands, we recommend that you read the interesting ready idea which may inspire you too:
As you already understand, you need to decorate the window in such a way as to interest the passerby and force him to come into the store, then the sellers will get down to business. At the same time, don’t be afraid to experiment and look for your own style. It should be remembered that all scientific research is very conditional and does not reflect the interests of the absolute majority of the consumer audience. Accordingly, one should not rely entirely on them. You need to take into account only certain points. We hope our tips helped you figure out how to design a storefront in an original way.
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New Year and Christmas holidays are very soon. Purchasing power at this time increases several times, and with it competition also increases. What should the New Year's decoration of store windows look like? In our article we will talk about the basic rules and look at examples of unique compositions from around the world.
7 rules for New Year's store window decoration
The task of the New Year's window is to create a mood, control the behavior of passers-by, involve them in the festive atmosphere and push them to make an impulsive purchase. There are certain rules for window dressing that are used by merchandisers and designers.
Colors
Traditional colors that are associated with New Year and Christmas are often used to decorate shop windows: white, silver, blue, gold, red.
Composition
Don't try to put more products on display. The main rule when composing a composition is “Less is better.”
Focus
The display window should have a focal point - the main point where the eyes of passers-by stop. There may be several such points in a display case, but no more than 4.
Lighting
Lighting plays important role in the design of any shop window. Use additional elements lighting of holiday windows - spotlights, garlands. Make sure the lighting is well adjusted.
Arrangement of elements
When arranging products and other elements, it is important to achieve balance. The composition can be symmetrical or asymmetrical, but at the same time correctly balanced, without “white spots”.
Object size
If the store is located on a busy street, then large objects or inscriptions will help to interest pedestrians and drivers. You shouldn’t get carried away - it’s better to attract attention with an interesting design design, rather than huge banners with messages about discounts.
Zoning
Conventionally, the showcase can be divided into 3 zones: the background of the composition, the central part, foreground- glass. When creating a showcase, pay attention to all areas.
New Year's attributes
The Christmas tree is a traditional New Year's attribute that can be used in an original way.
Another symbol of the New Year, which is often used when creating compositions, is Father Frost or Santa Claus.
Examples of New Year's window displays from around the world
Every year in December, a real show begins in the windows of large European stores. Window displays become the main weapon for winning over customers.
To attract as many customers as possible, retailers use the most incredible design ideas.
A classic example was the famous French store Printemps, which became famous throughout the world for its compositions.
“Since the beginning of the 20th century, during the New Year holidays we attract the maximum number of visitors. We earn 20-25% of our annual revenue during this period, so our windows are truly fantastic,” says Pierre Pellarey, general director of the Printemps department store.
The most interesting display cases are those that “tell” a story. Fairy tale themes are presented in the windows of the capital's Central Department Store.
Dollhouse and sleigh with gifts from Tiffany jewelry house.
Magical windows of the Amsterdam store De Bijenkorf.
London department store Harrods and its Christmas Express, each carriage of which presents a different collection of clothing and accessories.
Hairdryer reindeer and shoe care bunnies in creative John Lewis store displays.
A snowy fairy tale on display at the Bergdorf&Goodman store in New York.
New Year's window display is a whole science, with the help of which you can not only attract people's attention, evoke emotions and increase sales, but also create an atmosphere of fairy tales and magic.
The bright, colorful and beloved holiday of the New Year does not come to us immediately beautiful. Joy, fireworks of emotions, amazing impressions are also not born by themselves - all this is created by you and me, people. Enchanted, we write letters to Grandfather Frost, select a festive scenario, cook and set the table as if the Queen of England herself would come to dinner.
But the main thing is the outfits: first we think through our New Year’s costume, then, and, of course, we don’t forget to create an appropriate atmosphere in the room for the occasion. This can be not only an apartment, but also shops, pavilions and other establishments where people gather on holidays.
Shops on New Year's Day
Trade turnover during the Winter holidays increases many times. But for this to happen, you have to try hard: every owner should decorate the store for the New Year. A person really loves beautiful wrappers, and only then figures out what’s inside, so you can only attract customers to your windows and counters with beauty.
If the room allows, you should definitely decorate a green Christmas tree; without it, the New Year is not so festive and beautiful. Your Christmas tree can also stand at the entrance to the store. By the way, about the entrance - it definitely needs to be decorated. Appearance The premises should resemble the plot of a fairy tale, which will attract all passers-by with its beauty and mystery. Decorations for a store can be very different. So, let's begin.
Railing
The railings can be wrapped in tinsel, but it must be soft so that neither the child nor the adult gets hurt. You should also take into account that if the winding of the horizontal railings is tight, someone will be embarrassed to wrinkle it and will not hold on. Therefore, it is imperative to do this at a distance of one or two hands. Vertical bars are more often used by children; the same safety measures are observed here.
Door
Today it is fashionable to hang Christmas wreaths above the entrance to the door, just like in the West. But, it is best if the wreath hangs at eye level, and only tinsel is placed above the entrance. You can either buy this decoration or make it yourself. There are many ways to do this.
New Year's showcases
The inside of street window displays is a whole culture, which even has its own name “New Year's window display”. To decorate them you need to follow several rules:
- Always highlight decorations.
- Do not use cotton wool, it gets dirty quickly.
- Use a mirrored corridor, which enlarges the space, making the latter also incredibly beautiful and mysterious. To do this, mirrors are installed opposite the glass at a slight angle on both sides and in the center. In front of them you can place shiny balls, stars, shiny fabric that will replace your favorite tinsel. The tinsel in the windows gives off a bit of a cheap feel.
- Use all the space: decorate both the bottom and top base, and even the center. To do this, you can use a fishing line, attaching jewelry to it at any distance you need. So that one fishing line or thread serves to support something, on different levels knots are tied on it. You should take a double thread, tie a knot, step back the distance you need, tie a second knot, and so on. Toys or decorations are attached with the help of paper clips and hooks that cling to the gap between the nodes. From a distance it looks like objects are hanging in the air.
- Use beads different sizes and length. This decor can be arranged both vertically and horizontally. Moreover, in the first case, it advantageously lengthens the space. And if you combine this with a mirrored corridor, the result will be nothing more than a sorceress’s room or a mysterious cave.
- You need to put the most profitable product on display, but it should be repeated in the store; not every customer wants to get something from the display.
- Always offer elegant packaging for your products on display. This is a very effective move before the New Year festivities, because people are looking not only for a great gift, but also for beautiful packaging.
- You can start decorating New Year's windows from the very beginning of December. We must always remember that the businessman neighbor never sleeps.
- Use colors according to the calendar theme. New Year's windows should be white, red, blue, gold and silver.
- Showcases should be decorated compositionally: it can be a picture, figures, repeating scenes, or any other ideas. But there shouldn't be any chaos.
- On New Year's Day, people love to immerse themselves in childhood, remind them of this: toys in retro and Soviet style will come in handy.
- Decorate stores according to the age group. If you are working for adults, they are unlikely to like a children's theme that obscures the eyes with sparkles. Accordingly, children will be bored when looking at laconic, serious display cases.
- Place objects according to their size: larger ones back, smaller ones forward.
Decorating the store from the inside
If your retail establishment sells only things and consists of many glass pavilions, decorating it will not be difficult. You can use not only paint for decoration, but also tinsel glass balls. You just need to hang them out of reach, safe place for children and shoppers.
Products should come to the fore when selling current search: gifts, outfits, etc. If you have a lot of mannequins, dress them up like New Year’s: put caps on their heads and silver shiny fabrics on their necks. And, of course, do not forget about the product that needs to be sold: it must be visible, so you need to be careful with jewelry.
To sell not one, but several products at once to one buyer, organize compositions. For example, on the same mannequin, everything should be in harmony: a blouse, a skirt, a neckerchief, jewelry and a handbag. The buyer must see the image as a whole, then he will want to follow this example and buy everything at once. 
If your room is very small, you should not decorate it with huge balls, Christmas trees and snowmen, otherwise buyers will have nowhere to turn around for large areas; on the contrary, choose voluminous toys that will be visible from afar.
Food stores
When decorating the internal counters where food is stored, again do not forget about safety. There is no place for tinsel, glass decorations, or any other small items. If a buyer buys food from the shelves, all this may end up in his stomach.
Even reverse side shop windows should not be decorated with tinsel or rain. Buyers will be offended, all this will soar and fly in the air, again ending up on the products. It is best to use the “decoretto” technique; pictures can be purchased, or you can make them yourself. Streamers with drawings and congratulatory words are often used. There is also an economical option for decorating shop windows: using regular gouache, professional artists paint the glass. They draw Father Frost, Snow Maiden and other characters. It's not that expensive, but it looks very beautiful!
The smell of New Year
In any space, a festive atmosphere is also created with the help of scents. On New Year's Day it should only be pine needles and tangerines. Use pine and citrus flavors. The smell will be incredibly festive, and customers will not want to leave your premises.
Safety
When decorating any stores, the main thing is to follow safety precautions. Be sure to ensure that no decorations interfere with the passage to the fire hose and fire extinguisher. Steps both from the street side and inside the store should not be slippery or cluttered. Never hang glass balls and toys above the heads of customers, and do not block the aisles with snowmen or Christmas trees. And under no circumstances block the passage to emergency or regular exits. In general, clutter the space as little as possible; it is better to invite a specialist who can decorate stores for the New Year and tell you how to arrange goods in a profitable and pleasing way for the eye. After all, you want to escape from overloaded and cluttered shopping establishments.
If you use illumination, it must be new, proven a hundred times and very safe. In general, first of all, the installation of illumination must be coordinated with the fire department of the shopping center.
New Year's store design is a whole science on which depends financial well-being. That’s why try to approach it a little more seriously than everyone is used to. 
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On the eve of the winter holidays, one of the priority tasks for boutiques, shops and pavilions is . Beautifully, brightly and stylishly designed display windows attract the attention of customers and increase sales due to original presentation goods. It is during the anticipation and preparation for the New Year and Christmas that a potential buyer gets into a special, festive mood. The buyer pays more attention to store windows and is more inclined to make a purchase.
Attractive and stylish decoration windows for the New Year - a task that only seems complicated and requires the involvement of specialists. If you have a desire to create a New Year's fairy tale for customers on your own, as well as a supply of creativity, Have a good mood and desire to create, we will share ideas and tips with you. that will help you bring your ideas to life.
1. The composition needs integrity and a general idea.
Decorating a window display for the New Year begins with selecting a general idea or theme for your composition. Usually, the choice of topic is based on the specifics of the product sold by the store. This is necessary in order to present the product in the best light, attract the attention of potential buyers to it and inspire them to visit trading floor and for purchase.
2. The composition needs a central detail.
Just like when composing a composition for a drawing, photograph or interior design, the composition for your New Year's window display needs a central detail that will attract attention and set the tone for the entire installation.
The remaining elements should complement and harmonize with the central detail, fully revealing the theme of the installation
3. Minimalism and conciseness
Remember that and the effectiveness of the composition. its attractiveness to buyers does not tolerate an overabundance of details.
Try to leave enough free space and add appropriate lighting so that all elements of the composition attract the eyes of passers-by.
4. Start by creating a diagram or layout of the installation
The best way to work out the theme and details of your storefront is to create a diagram or layout. This will help you take into account all the nuances, draw up a concept in advance and avoid mistakes when working directly on window decoration for the new year
5. Decorate glass or fill interior space?
Decorating glass with stickers and appliques or filling internal space storefronts are not just a matter of cost window dressing for the New Year .
- If your store's windows face onto the roadway, then optimal choice will be applied to glass vinyl stickers or decorative film with a thematic design applied to it. Also in this option it is recommended to use a garland - a curtain, a fringe garland or spruce garlands with lighting. Such showcases will attract the attention of potential buyers from afar.
- It is worth filling the interior space of a display window when decorating it for the New Year in cases where your store or boutique is located in a residential area or shopping center. Such showcases the buyer usually sees it up close and what is very important here is not brightness and catchiness, but details and composition.
- When filling the interior space, use different things (tinsel, balls, spruce garlands, etc.) and remember that when composing a composition, creativity, originality are very important, and do not forget about the corporate style of your brand or store.
