Famous logos. Logos of famous fashion brands
Logos of fashion clothing brands: history of creation and meaning (photos of logos)
We all try to wear things with logos of fashion brands, but rarely does anyone think about what these intertwining images of letters, words and symbols mean - only fashion experts can answer this question. We will talk about the history of creation and the meaning of some famous logos.
Fendi
Let's start with the famous brand Fendi - a famous manufacturer of perfumes, fur products, and extra-class accessories. Fendi's trademark is two letters F, one of them is turned upside down, mirrored in relation to the other. The creator of this sign is the famous designer Karl Lagerfeld, and the two Fs are Adele and Eduard Fendi, the spouses who founded the brand of the same name, the logo of which is a reflection of the strength of the business partnership and family.
Chanel
But the logo that every fashionista not only recognizes, but can easily explain its meaning is the intertwining of two letters C, mirrored to each other. Of course, this is the logo of the famous Chanel brand, which “lit up” back in 1925 at the presentation of the eternal fragrance Chanel No. 5. Without difficulty, in these intertwined letters you can see the initials of the creator of the fashion brand - Coco Chanel.
Versace
What does the head of the gorgon Medusa, depicted on the logo of the Versace fashion house, mean - this question should be asked to experts ancient greek mythology. It was from there that Gianni Versace borrowed this image for its logo, rightly believing that the gorgon Medusa has always been a symbol of fatal beauty and hypnotic charms. Be that as it may, the logo really has a magical effect on fans of this brand, and they invariably remain addicted to its products.
Givenchy
It seems completely impossible to understand what is encrypted in the logo of the famous fashion house Givenchy. And this is a stylized image of the letter G, which was repeated four times! But if you think that everything is very simple, then you are very mistaken, because there were more than a hundred ideas and proposals, and you chose the one that resembles magical ancient drawings - this is exactly what harmony itself looks like, and no other way, according to the ancient magicians.
Calvin Klein
Calvin Klein did not try to be original by using its initials for the corporate logo. Interestingly, the famous designer began using it in the early 70s to attract attention to his jeans collection. And he was not wrong, because as soon as Calvin Klein decorated the back pockets of his jeans with two letters, both jeans and logos became a fashion hit. And today the Calvin Klein brand has developed an original and simple system marking your clothes with logos various colors: white - for the sports line, gray - for mid-level clothing, black - extra class.
Burberry
The Burberry brand is famous for its most aristocratic logo, depicting a knight riding a horse. The thing is that Thomas Burberry, the founder of the brand, opened his first store in Hampshire, famous for its ancient traditions. And in 1901, Burberry received a large order, which prompted him to develop his own trademark. Interestingly, the knight’s flag also bears the motto – “Prorsum”, which means “Go forward”!
Lacoste
The story of the little green crocodile, which has become a Lacoste trademark and for more than 70 years has been a symbol of the prestige and quality of all things produced by the brand, is quite simple and banal, and at the same time interesting. The famous athlete Jean Rene Lacoste, nicknamed the Alligator for his ability to wear down his opponents on the court, launched his own production of tennis shirts in 1933. A small crocodile was embroidered on the tennis player's blazer: once drawn by a friend of Lacoste, the athlete liked it so much that it became the logo of the company he created.
Dolce & Gabbana
A tandem of two opposites - the silent Domenico Dolce, who grew up in a poor family and from early childhood was forced to help his father in the workshop, thanks to which he perfectly mastered the science of cutting and sewing, and the sociable Stafano Gabbano - the son of a wealthy Milanese stylist, who from a young age was a real fashionista turned out to be so successful that in 27 years these two, who met in one of the Milanese ateliers, turned the tiny studio they created into a world-famous trademark. And now designers surprise the world with their innovative ideas: their supply is apparently inexhaustible.
Gucci
True fashionistas associate Italy, first of all, with famous brands, among which Gucci is one of the leaders in modern world fashion. It’s hard to believe that the creator of the fashion empire, which today is an example of elegance, chic and refined taste, was a simple Florentine saddler Guccio Gucci. The first store of the Gucci family, which opened in 1921, sold accessories for jockeys. The logo image encrypts the initials of the founder himself: two intertwined letters G became a talisman for Gucci, which brought him worldwide fame and enormous wealth.
Louis Vuitton
The history of the brand, which today is the embodiment of exquisite style and impeccable taste, begins in 1854. Louis Vuitton, who studied the craft of making chests in Paris itself, founded a modest workshop that was engaged in the production of travel goods. But even then, competitors began to counterfeit suitcases and bags produced by a small but successfully developing company. The crossed and zigzag letters LV, and later the monogram with a flower and a four-pointed star, were invented by Louis's son to protect against plagiarism.
Hermes
The ultimate dream of every fashionista has long been handbags and scarves from the French company Hermes, which began its journey in 1837 with the production of bridles and harnesses for horses. It is interesting that for more than 100 years the company did not have a logo, or rather, its role was played by the name itself. With the image of a horse harnessed to a royal carriage, the founders of Hermès wanted to show how much effort they put into their company and how much time was spent making it a famous brand, which today is associated with high style and refined taste.
A logo is essentially a visual representation of a company. Think of the golden arches of Macdonald's or the Nike swoosh - these impressive logos embody two largest empire. However, many companies still skimp on developing this key part of building a corporate ethos. A good, memorable logo significantly increases customer growth and loyalty, creates the right impression among business partners,
There are 3 types of logos:
- Repeating infinity elements. For example, the fundamental power of the IBM, Microsoft, and Sony logos comes from the intersecting elements that make their symbols distinctive.
- There are logos that literally illustrate what a company produces or provides, for example, painting houses often use an illustration of a brush or paints in their logo.
- Use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand name has become a reminder to consumers of the company in any situation.
Let's look at the most popular logos of famous clothing and shoe brands.
Nike
Logo famous company is represented by the popular signature Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means "victory"). The logo project was started in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. Caroline proposed this project to Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's design, but he was confident that the logo would work for him in the future. And, as we see, he was not mistaken in his calculations. Later, when the Nike brand rose to the heights of the international level, Philip gave Davidson a diamond ring with the Swoosh logo and a huge amount of sportswear and shoes from the company warehouse as a token of gratitude.
Adidas
The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the company name sounded like Addas - an abbreviation of the initial letters of the name of the company founder. However, a few months later Addas was changed to Adidas (the founder was called Adi among his friends).
The signature three stripes featured in the logo were acquired from the Finnish sports company Karhu in 1950, and today it is the company's style, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the company’s popularity on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn founded the Puma brand. The first version of the company logo differs from the one we know now - initially the company name sounded like “Ruda” (from the name of the founder Rudolf, Rudoo). According to one version, the first version of the logo was developed by Rudolf himself, and in the 60s of the 20th century. the symbol took on the familiar shape of a Puma.
Gucci
The Gucci company is the brainchild of Guccio Gucci, who laid the origins of the now famous brand in 1921 in Florence. One of his six children became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in recognition.
A special feature of the symbol is the overlapping letters G. However, these are not only letters, it is a symbol of two stirrups - a legacy of the Guccio Gucci brand, which sold accessories for horses.
Givenchy
Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Taffin de Givenchy. Today the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.
The logo design is quite simple but attractive and mesmerizing at the same time. It represents a four "G" occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853, at the time Levi Strauss moved from Franconia to San Francisco to promote the West Coast branch of his brothers' dry goods business. Already in 1870, the company launched mass sales of denim overalls, which were successfully sold among buyers.
It is worth noting that jeans in the form that is known to the modern man in the street began to be produced only after 1920. It is noteworthy that the company's original logo appeared in 1886 and depicted two horses tearing jeans into different parts. Logos of famous ones, the history of their creation, as a rule, are surrounded by legends. Thus, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver connected two separate cars with jeans and thus drove to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons as a result of the founder's desire to provide spikes to his sons' sneakers. After the rise of global manufacturers to Olympus, already in 1958, the founder’s grandchildren, Joe and Jeff, renamed the company Reebok. The name refers us to African continent, where "rhebok" is a type of antelope. The logos of famous world brands Reebok and Adidas now belong to a single fashion house - Reebok has been a subsidiary of Adidas since 2005.
Louis Vuitton
The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about products of the highest quality and chic. The company's logo is represented by the brand's initials and is created in the form of a stylization inspired by Japanese floral motifs.
Hello Kitty
The character itself was created and brought to the public in 1974 by Shintaro Tsuji, owner of the Sanrio company. Cute Kitty was registered as the company's trade logo in 1976.
Initially, there were two names to choose between: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. Logos of famous companies and brands of children's clothing and toys, previously separate, have made a single powerful breakthrough in the business sphere.
Converse
The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, founder Mills Converse began making tennis shoes, but a fateful event for the company occurred in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To make the athlete's movements easier, Mills developed high-top sneakers, which today have become classics in the global fashion shoe industry.
Converse is not just a brand, it is an entire era, for example, it was the shoes that Wilt Chamberlain wore when he scored 100 points in an NBA game in 1962, and also wore Converse when he scored the decisive goal in 1982. It has been the official shoe of the NBA for a long time, worn by sports legends such as Larry Bird and Julius Erving.
Since 2012, the equally popular Nike company has become the owner of this brand.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who has at least once been interested in the world of fashion. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from the consonance with the sports pseudonym of the founder himself, which sounded like “crocodile skin”.
The company symbol Rene Lacoste was born, just like many other logos of famous brands. The game was worth the candle in this case too. The story behind the creation of the symbol is as follows: one of Rene’s friends drew a small crocodile just for fun, but it soon became the logo of the brand, which is now known to everyone.
Fendi
The company's logo is often compared to a puzzle: these thoughts are inspired by two letters F inverted relative to each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Edward and Adele Fendi. The recognizable symbol of the fashion house now appears on every document signed by Fendi representatives as the fashion seal of Fendi colletions.
Chanel
The famous logo in the form of a double “C” overlapping each other and positioned “back-to-back” was first seen in the fashion world in 1925 on a bottle of Chanel No. 5 perfume.
The logos of the most famous brands often have several stories behind their creation, and this is what happened with the Chanel brand. One of the versions tells the story of Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in creating the symbol, but that two crossed horseshoes were simply used as a symbol of success and luck. Still, most designers are sure that the logo represents the initials of Coco Chanel, the founder of the French fashion house.
Calvin Klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was placed on the pocket of every pair of trousers. Soon the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible stamp.
Versace
The famous brand's symbol is symbolically linked to Greek mythology and depicts intertwined snake heads, which often adorn the logos of bags. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.
The logo was designed in 1978 by Gianni Versace, who was obsessed with classics in art, so the version that turned viewers to stone became a symbol that embodied the designer’s fatal attraction to the world of fashion.
Do you think creating a logo is easy? Think carefully. Creating a visual image is not just about writing the company name in a square or circle. A good logo should best represent your company. There is no place for random elements in a logo, because its purpose is to tell potential clients about who you are and what you do. Competent logo designers are in high demand these days, and this is no coincidence. A logo forms the first impression of your business, which influences how customers view your brand and their decisions to purchase your products or services.
How to come up with a creative logo
If you feel like your creative juices have dried up and interesting ideas are passing you by, don’t despair. Here are some tips to help you improve the situation:
- Browse thematic sites
These don’t necessarily have to be sites about logo design, because there are a huge number of useful resources with unique content. Look for inspiration anywhere. For example, on websites dedicated to photography. Beautiful, original images will help awaken your imagination and direct your thoughts in the right direction.
- Learn from others
Are you working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Are you developing a logo for a serious financial company? See how other designers have brought their ideas to life on this topic. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.
- Get to know the company better
Get to know the history of the company's development. What factors played a key role in it? Understand what the company's mission, vision and values are. What does she strive for and what principles is she guided by? Study the company's approach to organizing work processes and customer service. How do its clients see the company? Such information will help you identify the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.
- Nothing complicated
Just take a pen and paper and draw whatever comes to mind. When you start overthinking and overcomplicating, you simply don't have the energy to come up with interesting ideas. And when you relax, your hand, uninhibited by thoughts, simply draws lines. Your subconscious starts the creative process, and one of these “random” lines can become decisive for your future logo and, accordingly, the entire brand.
- Have a rest
You pause. If you work and think too much, your brain will quickly become tired. And from a tired brain wait original ideas no need to. Of course, here you can remember how a brilliant thought once came to you after several sleepless nights. But if you give your brain and body a chance to reset, you'll be more productive later.
Well, do you have more inspiration? Then let's start creating a logo.
Basic rules for creating logos
Here are a few simple rules that will help you create an effective, memorable logo that will successfully cope with the tasks assigned to it.
Remember to keep it simple
By including too many details in your logo, you risk being misunderstood by your audience. Remember that the company will have to reduce the logo to fit it, for example, on key chains or letterhead. In this case, a template overloaded with elements will turn into a blur on which nothing can be made out.
Compliance with the brand theme
What associations come to your mind when you think of an aquarium? Most likely it will be blue, dolphin, whale and similar concepts. If you put a monkey or a zebra on an aquarium logo, it will cause nothing but confusion. Remember that all elements of your logo should be consistent with the theme of the brand and reflect its scope of activity, goals and values.
Color is critical
When choosing a color palette, you must constantly keep in mind the image of the brand and the main qualities that characterize it. For example, bright and bold colors are effective at attracting attention, but may also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By decorating your logo in “random” colors, you risk giving your audience the wrong impression of the brand. you can learn more about the psychology of colors. 
Font selection
Choose the right font optimal size is not as simple as it seems.
If your logo has text, be prepared to try hundreds of fonts to find the best one.
Experiment with serif and sans serif fonts, as well as cursive, cursive, and bold fonts. Don't forget about custom fonts.
There are three things to consider when choosing a font for your logo: important points:
- Avoid popular fonts (such as Comic Sans), otherwise your logo will look unprofessional and your audience will not be able to take it seriously.
- Make sure your font (especially if it's handwritten) remains readable even when scaled down.
- Limit yourself to one font, maximum two.
Consider using a custom font. An original font will help your brand stand out from other companies. Successful examples emblems of such giants as Yahoo!, Twitter and Coca Cola can serve.
Don't be afraid to experiment
Just because every bank in your area uses gold in their logos doesn't mean you have to do the same. There is no need to copy the best company logos in your industry. If other pastry shops often feature rolling pins on their logos, you don't have to blindly follow this trend. Don't be afraid to experiment and go your own way.
Use online resources and tools
Whether you're looking for inspiration, help or collaboration opportunities, you'll find it all online.
You probably own experience you know, if you first look for a little inspiration, then starting a complex business becomes much easier. We advise you to delve into the huge collection of logos on the famous website Logopond.
If you want to create a logo on your own, we recommend the best logo generator. This tool will help you generate an interesting logo in just a few minutes. All you need to do is indicate your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see your dream logo on screen. Logaster offers several logo versions for social networks(Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or envelope with your new logo. With Logaster, anyone can create a professional logo. This does not require any special knowledge or skills!
45 logo ideas
If you decide to make a truly high-quality logo, be prepared to devote a lot of effort and time to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate identity of your company, which influences the audience's perception of your brand. A good logo should be attractive and easy to remember so that your potential customers want to return to your site. We've collected 45 original logos that are definitely worth your attention. We hope they inspire you to create your own masterpieces.
Don't forget to write in the comments which emblems you liked the most. You can also try making your own logo right now with
Logo is a graphic image of a brand. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality, attracting the attention of the buyer. Logos were created to differentiate products from manufacturers in the same industry.
The KOLORO company develops one-of-a-kind logos.
There are several types of logos:
- “Letter” logo – one or more letters are used.
- Logo “Symbol” - depicted in the form of graphic or alphabetic symbols.
- Logo "Emblem" is a graphic element of image and text.
- Logo "Logoslovo" - consists only of letters.
- Abstract Sign Logo - Creates a visual form of a company's concept using a symbol.
The first logo in the world
The first logo in the world was an image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loved to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture “A dog listening to a phonograph.”
In 1900, Marc Barrot's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to produce their product with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo currently uses the music channel of the HWV store.
The evolution of global brand logos
Logos of global brands have not always looked stylish and laconic. Some companies, even being popular among consumers, have redrawn their logos. Main reasons:
- change in direction of activity;
- following new trends.
Let's look at a few examples of the evolution of company logos.
- Global Apple Corporation
The company's first logo was an engraving of Isaac Newton under an apple tree, which was surrounded by a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.
The second Apple logo was made by designer Rob Yanov. Nothing remains of the company’s old logo, except, perhaps, the idea of a fruit falling on Newton’s head. The new Apple logo is a rainbow bitten apple (1977-1998).
The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.
- Samsung
Samsung means “three stars” in Korean. The company was established in South Korea. The first three logos used stars and the Samsung name.
In 1993, the company decided to create a new logo for its 55th anniversary. It exists to this day. This is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.
- Twix bars
The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After changing the name, products began to be exported to the USA.
The name Twix is made up of two words, “double” and “biscuit”. Twix bars are very popular all over the world. In Ireland they are still sold under the original name Raider.
- Coca-Cola
Coca-Cola has the most recognizable corporate logo style, which is over 117 years old. The company was founded in 1886 and its logo in 1893. The company logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the company owner.
In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. After making this marketing move, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.
- Pepsi
In 1903, the Pepsi-Cola brand was created. Agree, the company’s first logo is not very pretty. You could say it was a failure.
To prevent this from happening to your brand, you need to turn to a team of professionals at KOLORO, who will help make the logo perfect.
After the Great Depression of the 1930s, Pepsi-Cola was able to prove to Coca-Cola that it could compete on the same level.
In 1962, the company changed its logo to a three-color ball and also removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.
- McDonald's
In 1940, McDonald's was created. The company's first logo is an image of a Speedee chef . Later the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And this is the letter M.
Fashion industry logos (famous fashion brands)
Almost each of us can recognize and name brand monograms. For fashion houses, a logo is very important because most of the fashion houses are named after the founding designers.
- Louis Vuitton
The fashion house was created in 1854. The company's corporate logo is the LV monogram. The color of the monograms and canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothing is made from very quality materials and therefore the products are expensive.
Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.
- Chanel
The Chanel logo first appeared in 1921. It was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings, which are not closed together. The letter C is the initials of Coco Chanel.
- Fendi
The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.
- Versace
The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of a representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: “This is a synthesis of beauty and simplicity that can hypnotize anyone, just like the clothes produced by the brand.”
- Givenchy
In 1952, the Givenchy brand began producing high quality clothing, as well as a line jewelry and perfumes. The brand logo is very simple and concise. The quadruple G is placed in a square. It looks like Celtic jewelry.
Car brand logos
"Winged" cars:
Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed and elegance of Bentley limousines.
Aston Martin- The car logo was created in 1927. These are eagle wings that frame the Aston Martin inscription. The company's owners compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.
Chrysler- The first logo of American cars was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to “open wings.” They demonstrate the virtuosity and uniqueness of Chrysler vehicles.
Cars with animal logo
Jaguar- whose emblem was originally SS - Swallow Sidecar. In English, “swallow” means “swallow”. After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the company owners decided to change the name of the brand. The Swallow Sidecar has been replaced by a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.
Lamborghini— at first the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.
Ferrari— the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.
The Ferrari emblem was originally on the plane of pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.
The best music industry logos
Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin in English means “virgin”.
The Virgin Records logo (the first company) was created by English illustrator Roger Dean.
A few years later, the Virgin brand became very popular among English performers. After Virgin signed punk rock band the Sex Pistols, Branson decided the company lacked chutzpah. Therefore, it was decided to change the company logo.
Legend has it that one of the artists drew the new logo we know today on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.
Sony Music Entertainment- created in 1988 and owned by Sony. One of the "Big Four" record companies in the world. Sony Music covers almost all show business.
The company's first logo was multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text “SONY MUSIC” appears in the appropriate Sony font.
AC/DC- a world famous rock band. Most people may not be familiar with the band's work, but everyone recognizes the AC/DC logo.
Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.
Huerta's intention was to create an emblem based on the biblical imagery of the AC/DC song "Let There Be Rock." Of course, the lightning and blood red coloration suggest the presence of less angelic influences.
The Rolling Stones are a famous British rock band. Designer John Pache helped create the group's logo. He received 50 pounds for his work. The designer was inspired by Mick Jagger's expressive lips and tongue. It was also inspired by the Hindu goddess Kali.
Queen- British rock band of the mid-1970s. She captivated the hearts of many listeners. The logo was created by the lead singer of the group, Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the band's musicians.
Logo Design Trends 2017
Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo trends 2017
Minimalism
Many companies resort to this style, because minimalism is simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.
For example, the well-known application Instagram used this style.
The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow made with a gradient effect.
Gradient colors
Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at the peak of popularity for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fills for the logo.
Black and white trend
Black and white design will always be in trend. Laconicism and simplicity of two colors is always a win-win option.
The best example is the world famous brand Nike.
Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.
Geometric shapes
To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.
Example - logo YouTube - a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.
Lettering
Quite a simple style. Letters are selected specifically for a specific name or text and are used only once.
Lettering can include a company logo Google. The company's first logo was created in a graphics editor by co-founder Sergey Brin. The designer of the new Google logo style was Ruth Kedar. It was she who came up with the logo design that we know now.
hand drawn
Hand-drawn logos look clear and “folk-like”. Many world famous companies use this style.
Johnson & Johnson — good example new trend of 2017. The company logo is very simple - red text on a white background, handwritten.
Web animated logos
Web animated logos are a trend for 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.
Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over Sleeping Beauty's Castle.
KOLORO company will develop for you unique design your logo, because our specialists are always up to date with new trends in global design.
It says that the manufacturer has been faithful to traditions throughout the entire existence of the brand, and that the quality has remained at the same level. The buyer, looking at the logo of this well-known company, can easily determine what the bearer of this logo does and produces, and will build an associative series.
For example, McDonald. When a person, while going about his business, sees the golden arch logo, he immediately thinks of a delicious sandwich and crispy potatoes. Seeing a BMW car on the street, it immediately becomes clear that the one who owns this “iron horse” is a very wealthy person who values comfort, reliability and prestige. The logo evokes memories of what product a particular manufacturer is developing.
This article selects the most beautiful logos of famous brands. Many of them have various variations, here the main part of how the story began will be revealed. The variability of the logo is the history of the brand over the years; the development of world culture always leaves an imprint.
Coca-Cola
It is difficult to find a person who would not try this drink at least once in their life. The origins of the beverage company began in 1886 by John Pemberton; the logo was invented at the same time by Frank Mason Robinson. He worked as an accountant and had never encountered drafting work.
However, everything changes and almost a hundred years later in 1969 Lippincott & Margulies, Desgrippes Gobe & Associates, Turner Duckworth modified the Coca-Cola logo. The Spencerian font was completely preserved, we must pay tribute to the creator, because brand recognition has not subsided over many centuries.
McDonald's
Now we know this delicious brand under the name McDonald's, in 1940 the name was McDonald's Famous Barbeque. The founders were Richard and Maurice MacDonald, and the logo was designed by Jim Schindler in the year it was founded. Over the years, the abbreviation was modified and by 1983 it acquired its final form with a red “M” and golden arches.
Fast food lovers know this brand, founded in 1954 by James McLamore and David R. Edgerton. In the same year, a logo was invented, on which the king proudly sat; by the way, this symbol is still relevant, but has undergone changes. The image of two delicious buns turned out to be very popular; in 2008, the logo became more voluminous due to the blue circle.
Pepsi
Caleb Bradham opened a company producing another famous drink in 1893. He came up with the logo for his company himself in 1898. The idea was so successful that they dared to modify it only in 1962 by removing the word “cola” from the name. Until now, the emblem has changed slightly, but the name Pepsi with red and blue colors has remained unchanged.
Apple
Steve Jobs, Steve Wozniak, Ronald Wayne became the founding fathers of the apple empire back in 1979.
In 1976, Ronald Wayne came up with a logo with a very complex abbreviation for the force of gravity. Since the invention was created for young people in 1977, Rob Yanoff came up with an apple called Apple, however, so as not to be confused with a cherry, they decided to bite into the apple.
The brand became so popular and easily recognizable that in 1984 it was decided to use a logo without a name, so the apple was associated with the manufacturer.
Nike
The company was founded in 1964 by Bill Bowerman and Philip Nye, but it wasn't until 1971 that designer Carolyn Davidson designed the logo for thirty-five dollars. The goddess Nike became the ideological inspirer. The importing company Blue Ribbon Sports decided to expand the range of products produced by starting the production of sports shoes.
The world-famous “bird” Nike did not like the founding father Philip Knight at all, but he promised to get used to it. The emblem became so recognizable and famous that in 1995 it replaced the name of the Nike company.
Levi's
In 1850, Levi Strauss founded a jeans manufacturing company. The logo still exists today in two versions, white on red and with two horses, designed in 1890, speaking of strength and reliability. Over time, it changed and improved, in 1940 - the red emblem, 1969 - bat wings, they all took root in the same way.
In 1998, Larry Page and Sergey Brin created a search engine that is recognizable all over the world. The logo, a year earlier, was developed by Sergey Brin with the addition of an exclamation mark, but in 2010 Ruth Kedar modified it by removing the sign and making the emblem more perfect. But Google acquired its final form only in 2015.
IBM
International Business Machines is the full name of the brainchild of Charles R. Flint, created in 1911. The computer giant has constantly modified its logo from 1886 to the present day.
The original emblem was the symbol of the globe; for a long time it could not be replaced with something more recognizable, but in 1947 the company simply began to use the IBM icon, which became so popular that they changed only the color component and added weight with the help of stripes. According to the creators, this is precisely what expresses reliability and dynamism.
Warner Bros
Many people love the products of this legendary brand, founded in 1918 by Albert, Sam, Jack and Harry Warner. The logo acquired its identity in 1923 thanks to designer Solo Bass.
No matter how much they tried to modify this name, changing the arrangement of letters and adding words, but as numerous attempts show, it was not possible to come up with something better than what was originally intended. Modifications took place until 2013; the cinema giant, without changing its logo, added only colors and animation solutions to it.
A logo is what makes a company producing certain types of goods recognizable in the sales market. It is this attribute that prevents the company from becoming confused and lost in the eyes of potential buyers.
A company's reputation is built over many years and centuries, and without a recognizable symbol it cannot last long. Of course, a lot changes over time, but the quality should remain unchanged.
Buyers are willing to pay a lot of money for a brand with a good reputation; the logo gives a hint and guides them to the final choice. People line up for the right to own a copy of the famous manufacturer.
NASA
The year the company and logo were created by the Government of the United States of America is 1958. James Modarelli was the creator of the emblem for this organization, but not everyone knows the fact that NASA has 3 of them (“meatballs”, “worm” and seal), President Eisenhower personally approved print, and Kennedy made some recommendations for improvement.
Microsoft
Bill Gates and Paul Allen became the founding fathers of the famous company in 1975, and Scott Baker in the same year invented an emblem that was fully consistent with the trends of that time.
The designer himself in 1987 modified the letters “O” and “S”. Placing the name exactly along the line was very popular with users.
At the end of the nineties, in the era of maximum prosperity, every user all over the world knew this logo, although it was not initially endowed with anything supernatural.
Adidas
Founded by Adi Dassler in 1920, the company produces sports shoes with the easily recognizable three stripes. It was they who were associated with the logo in 1949.
In the sixties, Kat and Adi Dasler improved the abbreviation by giving it the outline of a trefoil, but in 1997 they still switched to the trendy logo of three stripes shaped like mountain peaks, a symbol of the difficulties and overcoming that the company has faced throughout its history.
Starbucks
In 1971, Jerry Baldwin, Zev Siegl and Gordon Bowker became the founders of the caffeine chain with the long name Starbucks Coffee, Tea, and Spices. Terry Heckler designed the logo, inspired by a woodcut of a mermaid.
The logo has undergone many changes over time, with its final appearance in 2011 thanks to the Lippincott and Starbucks International Creative Team replacing the black background with the signature green. The image of a naked siren with a crown on her head, well known even to tea lovers, remains unchanged.
Visa
This company first announced itself in 1970, by the creators plastic card there was Dee Hawk and Bank of America.
The logo was designed in 1958, with the words written in two lines using a blue and yellow color scheme. In 2006, Greek Silveria gave the emblem a clear outline and made the font clearer.
Shell
The oil company, led by the Royal Dutch Petroleum Company and Shell Transport & Tranding Company Ltd, was founded in 1907. Raymond Louis designed the company symbol. Shell for a long time remained a symbol of this company, it had to be abandoned in 1999.
LEGO
Ole Kirk Christiansen has been the creator of the well-known brand since 1932, but the creator of the abbreviation is not known. The first abbreviation has been in use since 1934 and has undergone many changes in the color and outline of the letters. In 1956, the word System was added to the name, which was later abandoned. Modern logo Danish manufacturer toys acquired its current form in 1998.
Hewlett-Packard Company (HP)
Bill Hewlett and David Packard founded their firm in 1939, the same year Landor Associates designed the logo. A striking example of honoring traditions, because over all these years they have hardly changed the emblem of their organization. Only in 2016 the logo was replaced with four stripes symbolizing the letters “NR”.
Canon
Takeshi Mitarai, Goro Yoshido, Saburo Ushida and Takeo Maeda, the men who became the founders of the camera company in 1937, their first brainchild was called Kwanon.
The logo of the Seiki Kogaku Kenyudho company, as it was called, was the goddess of mercy, who was worshiped and revered by Buddhists all over the world. From 1934-1956 it was the symbol of the company, but after a dizzying rise they changed the emblem to the usual red inscription.
