Posters of deputies. The craziest slogans of candidates from the Russian hinterland
On Sunday at Russia will take place single voting day. Direct gubernatorial elections will take place in 21 regions, elections of 11 legislative assemblies and 23 city dumas. In total, 11 thousand campaigns of all levels will be held across the country.
Friday is the last day when parties and candidates have the right to campaign. Saturday is already a “day of silence”.
Gazeta.Ru studied the propaganda materials (APM) that participants in the election process used during the current campaign and selected the most original, funny and ridiculous examples. At our request, experts assessed the effectiveness of the 2015 campaign's propaganda products.
The head of the Political Expert Group, Konstantin Kalachev, comments: “This is not just creativity. It's a puzzle. If you look closely, you will notice that this is an attack on all competitors of the Communist Party of the Russian Federation. The cubes easily stack into LDPR and EDRO. Expecting a scandal. It doesn’t matter how much it hangs. If only they would talk. This is the principle of Aikido - using the dynamics of a larger attacker against himself. The main thing is to call fire on yourself. Make EP fight in hysterics. Good choice! (Elections to the Oryol City Council.)
Konstantin Kalachev: “Apparently, photoshop. “Attack” on a candidate, which can have the opposite effect. I would vote for him. If this leaflet was produced by the candidate’s headquarters - which is not excluded - then even more so he would have voted. How many meanings are there in this “Tyg-duk-duk!” Best campaign slogan!!!" (Elections to the Orsk City Council.)
Konstantin Kalachev: “The candidate’s ridiculous attempt to justify himself for spelling errors in the previous APM, which became a reason for opponents to accuse him of illiteracy. In fact, the candidate is in vain to reflect so much. Half of our country is illiterate. But it turned out to be a cool APM - at least it will add recognition.” (Elections to the Oryol City Council.)
“The rapid degradation of the quality of APM is noticeable compared to the period of two to three years ago, not to mention the period ten to fifteen years ago,” states a member of the board of the Russian Association of Political Consultants and the owner of the Agitprop.rf resource, which hosts a collection of APM from foreign countries, the USSR and modern Russia, Andrey Maksimov. “This type of art is fading into oblivion.”
The main reason, in his opinion, is that election participants try to save money on campaigns. And first of all, this concerns funds for research:
“There is no work being done to study the mood of the population, which involves conducting a series of focus groups and interviews. This kind of work costs about 1 million rubles. Campaign planning should begin only after this work has been done.”
Now, the expert continues, there is a trend that “everyone is their own political strategist”: “And this causes nothing but laughter.”
Moreover, we are talking not only about a lack of creativity, but also about outright mistakes and miscalculations in the preparation of the APM: “For example, the newspaper of the PARNAS party in the Kostroma region. Positive characteristics of the candidates are given, and at the bottom there is another note with the heading: “Caution, deception!”
Visually, this is perceived as deception on the part of the candidates, Maksimov states. The same story with the party newspaper " Fair Russia", where above a huge portrait of Sergei Mironov in an article about the reasons for the obstacles to overcoming the crisis, the headline is displayed: "The fish rots from the head." The first impression is that the title is “addressed” to the leader of the SR himself.
The desire to save money, says Maksimov, is characteristic of all political players, including United Russia: “The mobilization of citizens by the party in power does not take place at the level of “you support us, and we will do this and that,” but at the level of “ if you are loyal, vote for us.”
Another reason for the degradation of the art of APM, the expert believes, lies in the emerging practice of concluding corporate agreements between parliamentary parties and in “their struggle with newly-minted small parties that simply do not have effective managers.”
Konstantin Kalachev: “Ilya Kosygin is a pathetic imitation of the Ukrainian Darth Vader. There is only one question - who pays and why? Who did the cunning technologists spin for money?” (Elections of the Vladimir City Council.)
Konstantin Kalachev: “The need for invention is cunning! Well done Egor Savin. Boldly. Creative." (Elections of the Legislative Assembly of the Novosibirsk region.)
Konstantin Kalachev: “Leaders of Kozlov’s headquarters (acting governor of the Amur region. - Gazeta.Ru") either recognized it as their own APM, or denied it. I am sure that this is Kozlov’s real APM. With such a headquarters, he doesn’t even need enemies.” (In other words, the first thing that catches your eye when looking at this APM, used in the elections of the governor of the Amur region, are two words: “Time” and “Kozlov”. Willy-nilly, you put them into the phrase “Gazeta.Ru”) .
If we compare the current quality of the APM with the period of the first half of the 2000s - before the abolition of direct gubernatorial elections - then everything was done much more professionally, says Maksimov.
“At that time, the campaigns were all-out - that is, each competing team had enough funds to attract specialists.
The heads of regions and cities had greater freedom in spending resources. But this, of course, led to corruption. Now all expenses are centralized, there are many more inspection bodies. And the positions of governors are not as serious as before.”
The decrease in competitiveness of elections does not promote creativity either: “The gubernatorial elections have actually turned into referendums on confidence. Many parties participate in the campaign not to take power, but to grab a piece of the pie. Now there are no political forces that could change the balance of power at the level of one particular region,” Maksimov sums up.
Konstantin Kalachev: “I would probably vote for Kutkov. A sort of “splint”. Naivety. He's kind of a kind person. The only thing that confuses me is the sad eyes of the girl on the left. Either a good family, or to the juvenile affairs inspector.” (Elections of deputies of the Dinsky district of the Krasnodar Territory.)
Political strategist Anton Bakov agrees:
“Due to the predictability of elections, no one now bothers much or spends money on election campaigns. They have become very stereotypical, uniform and quite cheap, in my opinion.”
No one, according to him, creates real campaign networks, works with a complex election agenda, imposing it on opponents: “That is, like any sector of the economy from which money has left, Russian election technology and election “economy” are in a depressing state. stagnation."
Remembering own experience election campaigns, Bakov says that he “always tried to surprise”: “I remember selling the State Duma for one ruble.” This was made possible by gaps in the legislation: “I issued a power of attorney from a notary to sell the State Duma for a ruble, brought it and showed it to Krasheninnikov (at that time the head of the legislation committee - Gazeta.Ru). There was a scandal."
Konstantin Kalachev: “Quite an elegant fight against spoilers. Clearly. People." (Elections of the governor of the Omsk region.)
Konstantin Kalachev: “This is just hooliganism. The original shows the figure of Lokot (mayor of Novosibirsk, communist - Gazeta.Ru) at full height. An example of “chernukha” based on a real APM. It would be possible to leave only the elbow or the arm up to the elbow.” (Elections of the Legislative Assembly of the Novosibirsk Region.)
“It is obvious that the work was done “in-house” (in this case, “amateurishly.” - Gazeta.Ru). “Very far from the examples of professional political advertising,” comments Dmitry Solopov, president of the Hidalgo advertising syndicate, on the APM samples. — Main problem all works - the absence of any message (message - "Gazeta.Ru"), that is, a central and clearly expressed idea.
The "I'll make them work" partisan attack is witty but inappropriate for an election. In general, voters do not like to be joked about on political topics, especially the ordinary Russian voter. The vast majority of layouts—with the possible exception of a couple—are simply unprofessional and a mockery of political advertising.”
Image source: Facebook.com
The elections of deputies to the State Duma of Russia are getting closer, and more and more election campaigning is appearing on the streets of Russian regions. This year in ballot will be marked 14 political parties, and therefore there are more posters, banners and billboards this August than ever before. Some of them are quite funny. the site has collected the funniest and most ridiculous examples of propaganda materials.
Perhaps the record holder for the number of failed posters in the regions is the Rodina party. Its candidates are nominated both on the party list and in single-member constituencies, and due to standard design and non-standard slogans, they increasingly come into the focus of attention of bloggers and journalists.
For example, residents of Krasnoyarsk were surprised to learn from the posters of one of the candidates that their city is the homeland of stoats. In fact, of course, the leaflet has nothing to do with furry animals: Gornostaev is the candidate’s last name. But it’s painfully funny to read the slogan of a candidate to whom the technologists, perhaps by mistake, or perhaps on purpose, in order to increase recognition, did not even add the initials of the nominee.
Another nominee from the party, Valery Ivanov, became famous throughout the Internet with the slogan “Stop wrapping snot around your fist!” A retired colonel stares sternly at voters from posters. With this, you really won’t be picking your nose.
In general, Rodina exploits the militancy recklessly. Maria Katasonova, who is running in Moscow, punches voters in the nose from her poster. The girl uses the Airborne Forces motto “Nobody but us” on the poster, but the leaflet does not say what relation the candidate herself has to the airborne troops.
The latest victim of funny bloggers from among the Rodina candidates is Natalya Pogorelova, who is running in the Krasnodar single-mandate constituency. A teacher from the College of Law, Economics and Management is going to the polls under the slogan “Strong Woman” strong Russia"and took a photo in army paraphernalia." Why is she wearing a private cap and an officer’s shirt? Or are they now starting to issue such shirts to privates? Well then, again, not according to the regulations: the shirt is from the dress uniform, and the cap is from the everyday uniform", political scientist Alexey Chesnakov asks on Facebook.
However, members of Rodina are, of course, not the only ones producing propaganda gems this season. We have already written about the catchy slogan of the Communist Party of the Russian Federation “Strength excites” and a video with a call to vote for “Stalin’s ten blows to capitalism” from the Communists of Russia party. But the matter, of course, did not stop there.
"Patriots of Russia", although they did not receive official permission to use the image of Russian President Vladimir Putin in their posters, found a way to attract the attention of his electorate. Their slogan “On the road to 2017” (or “On the road to 2016” - different variations in different regions) is printed on the posters in such a way that it is almost impossible not to read the name of the Russian head of state.
United Russia does not have any particular problems with the content, but the grammar and placement of the propaganda again let us down. Before voters had time to forget the Volgograd poster about new roads against the backdrop of holes and potholes in road surface, How " United Russia"I was pleased with a quote from Putin about a decent life for older people right in front of the city cemetery." Poster at the entrance to the Pokrovskoye Cemetery. Hinting at a cause-and-effect relationship?“Russian State University for the Humanities teacher Alexander Shubin sneers on Facebook.
In addition to cemeteries, United Russia members, as it turned out, really like to campaign for themselves in hospitals. Blogger Maxim Abrakhimov posted on his Facebook a photograph of posters of two candidates from the party in power: Elena Serova and Evgeny Aksakov in one of the medical institutions in the Moscow region. " We visited our aunt at the Yegoryevsk regional hospital. Inside, in all possible places, every 10 meters, there is campaigning for United Russia candidates for the State and Moscow regional Duma. Is this legal, I wonder...", the blogger asks.
Political scientist Konstantin Kalachev noticed a spelling error on the poster of the United Russia candidate. " The game has been time-tested, but not proofread. Serious must be written with soft sign, not hard", the political scientist sneers on his Facebook.
“Yabloko” has everything in order with spelling, but with creativity – not so much. At the end of last week, cubes with party propaganda appeared throughout Moscow with the juicy slogan “The New Apple is You” and a large portrait of Grigory Yavlinsky. Bloggers, seeing this, burst out with bile: you can’t call anyone other than Yavlinsky, one of the founders of the party, a new “Yabloko”.
“A Just Russia”, after the failure with Oksana Dmitrieva, whose image was used on propaganda posters in St. Petersburg, began to treat banner advertising more carefully. But the video of the Just Russia people on the blog of election advertising on Russian TV made Internet users laugh a lot. The point is that according to Russian laws No one except candidates can be used in election campaigning, and the party members wanted a bright image. " In the video for A Just Russia, all the actors are candidates. We can say that the Socialist Revolutionaries do not have candidates, but simply a club acting skills. We look forward to new roles, writes political scientist Pavel Danilin on Facebook. - The candidate plays a pregnant village woman".
And of course, our selection would not be complete without the “Growth Party,” which has been placing its election propaganda on the asphalt since the beginning of summer. Everything would be fine, but the party logo is an arrow pointing upward, which horizontal plane turns out to be a pointer anywhere but in the direction of growth. By the way, “Motherland” does not disdain advertising on the asphalt, forcing passers-by to trample the symbolically filled word with their feet. " I was really surprised when a journalist told me on the phone that Rodina began using advertising on the asphalt in Moscow. “Rodina” is an ideological party (unlike Titov’s project), they lose a lot in my eyes by using such Nichebrod methods of promotion"- writes political scientist Maxim Zharov on Facebook.
It turns out that elections are not so much responsible and important, but a lot of fun. Moreover, voters have another entertainment ahead: pre-election debates candidates for deputies, many of whom do not mince words, and sometimes talk utter nonsense. In general, until September 18, we will have many reasons to laugh.
Website observer Maryana Klenova.
A poster or banner is required. Do you need poster printing in Ryazan. High-quality and fast design of a poster or poster, taking into account your requirements and wishes.
On Friday I gave the collected signatures to the TEC. They were accepted without any problems. There was one very subtle sign of trouble: according to the law, it is necessary to pay for the production of signature sheets from the election fund. To do this, I deposited 200 rubles into a savings bank account, immediately withdrew it, went and made 20 photocopies of the sheets and took the check.
So, the commission was interested in what funds were used to make the first sheet from which copies were made :)). But the answer “from the sample” suited them quite well.
In general, while the commission makes a good impression, the calm, adequate aunties, if they try to say some nasty thing, then sluggishly and quickly stop doing it, seeing my complacent mood and smiling face.
In the meantime, my sluggish election campaign should begin to take some form, since handing out a piece of paper with printed text is somehow not cool. The process of working on the leaflet is quite interesting, especially since I also participated in the development of leaflets for another candidate, Vera Kichanova. Let's start with mine.
I really don’t like to somehow participate in processes if I don’t understand anything about them, so my goal was to immediately find a designer whose work suits me, and give him complete freedom of action and only accept (or not accept) the work. I really didn’t want to say “move a letter here and change the color here.” I found it, we did a photo shoot, he made options, I liked it :). It remains to change the text a little, but overall everything will look like this:
I haven’t changed the text yet, most likely I’ll remove the information about education there, and I’ll also make a couple of minor changes, but in general it will be like this.
*upd: in the end I completely changed the text, and it turned out like this:
Also on the advice of one of the commentators on the previous post, we decided to draw a map of the area and mark on it the things that I want to change.
In general, if everything was more or less normal with my leaflet, then with Vera it was much more interesting :)
At a libertarian meeting I attended, they actively discussed this version of the leaflet
At the meeting, I didn’t say anything on this topic, but after it, Vera asked on Skype what I thought about this story, and we chatted about a collective discussion by non-professionals of some thing that professionals should do.
After that, Vera found a cool designer who came up with this:
It’s clearly clear that the photo is not very good, so I paid a friendly visit to South Tushino with my portrait photographers, which I love so much, and photographed the candidate
In the end this is what happened:
In posts about design, people quite often rage, and once again I ask you to remain calm, do not suggest that anyone rip or cut anything off, do not use bad words, and generally do not make it unpleasant for the designers who did this to read the comments.
The election campaign continues in Russia. One of its traditional parts is visual propaganda. RBC recalls what campaign posters of candidates for president, mayor and deputies looked like during the “ new Russia"late 90s.
Ella Pamfilova, 2000
In 2000, the current chairman of the Central election commission(CEC) ran for the post of President of Russia, becoming the first woman to apply for this position. In the elections, Pamfilova represented the movement “For Civic Dignity” and received 1.01% of the vote. A year later, she was elected chairman of the movement.
Sergey Kiriyenko, 1999
In 1999, former Russian Prime Minister Sergei Kiriyenko participated in the Moscow mayoral elections, gaining 11.25%. Yuri Luzhkov won then (69.89% of the votes). The basis of Kiriyenko’s campaign was the presentation of his candidacy as a “new generation politician”, which was opposed to the “ordinary politician”. Kiriyenko currently holds the post of First Deputy Head of the Presidential Administration.
Viktor Chernomyrdin, 1995
In April 1995, Viktor Chernomyrdin participated in the elections to the State Duma from the association “Our Home is Russia” that he created. Overall, the movement took third place with 10.13% of the vote, behind the Communist Party of the Russian Federation and the Liberal Democratic Party.
Grigory Yavlinsky, 1996
In 1996, politician Grigory Yavlinsky participated in the presidential elections, in which he took fourth place, gaining 7.34% of the votes in the first round. He also tried again in 2000, and was not allowed to participate in the 2012 elections. On February 7, 2018, the politician again became a candidate for the presidency of Russia from the Yabloko party.
Boris Yeltsin, 1996
In 1996, Boris Yeltsin's second presidential campaign began. It was held under the slogan “Vote or lose,” and was designed to attract young people to the elections. The slogan was modeled after Bill Clinton's presidential campaign before the 1992 US elections, “Choose or lose.”
In parallel with the large-scale “Vote or Lose” campaign, Yeltsin’s election campaign used the slogan “Choose with your heart.” On July 3, 1996, following the results of the second round, Yeltsin was elected President of Russia for a second term, gaining 53.8% of the vote.
Boris Fedorov, 1995
In 1995, former Russian Finance Minister Boris Fedorov participated in the State Duma elections from the Forward, Russia! party. together with deputies Bela Denisenko and Alexander Vladislavlev, gaining 1.94% of the votes. B different times Fedorov was a member of the boards of directors of Gazprom, Sberbank, Ingosstrakh, and also the chairman of the Russian Economic Society.
Yegor Gaidar, 1993
In 1993 Russian politician and scientist Yegor Gaidar, together with Sergei Kovalev and Ella Pamfilova, participated in the elections to the State Duma from the “Choice of Russia” bloc. They received 15.51% of the votes and took second place on the party lists.
Subsequently, Gaidar served as Deputy Prime Minister Russian Federation and Minister of Finance, was one of the most brilliant economists of his time.
Yegor Gaidar and Boris Yeltsin, 1993
The poster “Russian Economy” with the image of Yegor Gaidar and Boris Yeltsin was printed for the 1993 parliamentary elections.
Under the leadership of Gaidar, who headed the government of reformers in 1991, the country began a transition from a planned economy to a market economy, prices and foreign trade were liberalized, the tax system was reorganized, and privatization began.
Gennady Zyuganov, 1996
In the 1996 presidential elections, Gennady Zyuganov was the main rival of incumbent President Boris Yeltsin, taking second place (32.03% in the first round, 40.31% in the second). Since 2001, Zyuganov has led the Communist Party of the Russian Federation.
Sergey Baburin, 1999
In 1999, the current presidential candidate of Russia ran for the State Duma of the third convocation from the Russian All-People's Union party, of which he is the leader. According to the election results, the party gained 0.37% of the votes.
Vladimir Bryntsalov, 1996
In 1996, Russian businessman Vladimir Bryntsalov ran for the post of President of Russia, taking last place with 0.16% of the vote. In 1995-2003 he was a deputy State Duma second and third convocations.
In the 90s, Bryntsalov was called one of richest people in Russia. The owner of the pharmaceutical company Bryntsalov-A has been repeatedly accused of counterfeiting drugs and alcohol, as well as fraud and tax evasion. In April 2006, employees of the Ministry of Internal Affairs seized counterfeit medicines from his company and accused the employees of illegal business; Bryntsalov himself was involved in the case as a witness.
Vladimir Zhirinovsky, 1996
In 2018, the leader of the LDPR party, Vladimir Zhirinovsky, will participate in the presidential elections for the sixth time. He took part in the 1991, 1996, 2000, 2008 and 2012 election races. In the 1996 elections, the politician took fifth place, gaining 5.7% of the votes.
